Planning and Execution Manager| Mumbai

1. The Strategy & Planning Manager will be responsible for driving the strategic direction in channel marketing, BTL activity framework, productivity optimization and overall business performance optimization. 
2. This role involves data driven decision making, collaboration with cross functional teams and ensuring alignment with the bank’s growth objectives.

1. Channel Marketing Management:

• Develop and implement marketing strategies to optimize customer acquisition across banks.
• Collaborate with marketing and sales teams to enhance brand visibility and market penetration.
• Monitor campaign performance and recommend data backed improvements.

2. Lead Generation & Conversion Tracking:

• Design and oversee lead generation strategies to drive growth.
• Implement a structured process for tracking leads from acquisition to closure.
• Work with sales and relationship management teams to improve conversion rates.

3. Productivity Monitoring & Performance Optimization:

• Develop and track KPIs for branch, digital, and direct sales teams to enhance efficiency.
• Conduct regular performance analysis and identify areas for improvement.
• Implement productivity enhancement initiatives based on market trends and internal data.

4. Reporting & Stakeholder Engagement:

• Prepare and present performance reports to senior management and key stakeholders.
• Work closely with finance, sales, and technology teams to align strategic goals.
• Provide insights and recommendations to support executive decision making.

Qualifications & Experience:

• Bachelor’s/master’s degree in business administration, Marketing management.
• Minimum 5 years of experience in strategy, planning, channel marketing in Insurance or retail banking.
• Proven track record in marketing management, sales funnel optimization, and performance management.