Overview: This role requires a blend of strategic thinking, creative vision, and analytical prowess to drive impactful performance marketing campaigns that align with the organisational objectives.
Roles and Responsibilities:
Campaign Planning and Execution: Collaborate with cross-functional teams to conceptualize, plan, and execute performance marketing campaigns that drive brand awareness, engagement, and conversion.
Budget Management: Oversee and manage the allocation and optimization of digital marketing budgets to maximize ROI across channels and campaigns.
Performance Tracking and Analysis: Utilize analytics tools to monitor the performance of digital marketing campaigns, analyse key metrics, and derive actionable insights to improve campaign effectiveness.
Develop Performance Marketing Strategy: Lead the development of comprehensive performance marketing strategies aligned with the overall business objectives, spread across digital marketing channels.
Stakeholder Communication: Regularly communicate marketing strategies, performance updates, and insights to senior management and other stakeholders, fostering alignment and support for digital initiatives.
Integrations: Experience in integrating Google Ads API, Meta API, etc. with CRM systems to synchronize data and audiences, automate campaign management, optimize bidding strategies, and enable closed-loop reporting for enhanced targeting, efficiency, and ROI.
Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, and incorporate innovative strategies to maintain a competitive edge in the market.
Brand Management: Ensure consistency in brand messaging and positioning across all digital marketing channels, maintaining brand integrity and enhancing brand perception.
Partnership Management: Cultivate and manage relationships with external partners, agencies, and vendors to support performance marketing initiatives and expand the company's digital reach.
Compliance and Risk Management: Ensure compliance with relevant regulations and industry standards pertaining to digital marketing practices, while also identifying and mitigating potential risks.
Requirements
Qualification Required:
Bachelor’s degree from IITs, BITS, NITs or similar premier institutes.
Minimum 2 years of experience in Performance Marketing (Digital) is must.
Strong understanding of digital marketing channels like Google Ads, Meta, Analytical tools, CRM tools, etc.
Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively with internal and external stakeholders.
Analytical mindset with the ability to interpret data, assess trends, and derive actionable insights for optimisation.
Strong task management and task prioritisation skills – ability to manage multiple deadlines seamlessly.
Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement in performance marketing strategies.
Benefits
Benefits to employees:
● Provident Fund
● Paid Leaves + Festival Holidays
● Medical Insurance + Personal Accident
Insurance
● Maternity and Paternity leaves
● Annual Diwali Bonus
● Weekly, Monthly, and Quarterly Rewards to
best-performing employees
