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At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Role Overview:
The Channel Marketing Manager is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities in India through our partner ecosystem. This will include the ability to incorporate multi-touch, multi-dimensional programs including both inbound and outbound tactics; manage partner and distributor contracts and relationships; operate as the primary interface between Marketing and Partner Sales. The Channel Manager India will provide support for F5-hosted and sponsored events in the region (both Digital and In-Person) as well as run other Demand Generation programs.
Sounds interesting? Read On!
What You’ll Do:
Demand Generation
- Increase demand for F5 solutions by executing campaigns directly in the India field (via Digital or physical channels) and indirectly through Channel and Alliance partners
- Develop and implement pipeline acceleration programs to ensure movement throughout the Demand Waterfall
- Diligence over meeting regional marketing MBOs, KPIs and ability to track linearity based on funnel management and flow
- Proactively work with sales on lead management and ensure that expectations are managed in terms of lead follow up and drive continuous process discipline
Partner Marketing
- Manage the Channel Marketing (MDF) budget at the regional level and ensures all campaigns, programs, and initiatives are in alignment with the strategy set forth by Channel and Marketing Leadership
- Identify and proactively engage with a predefined set of Distributors and/or Resellers to drive joint marketing initiatives
- Work with Alliance Partners to execute programs that showcase our joint GTM capabilities
- Working with the CAM and the partners to define “thru-partner,” campaign specific, demand generation goals
- Focus on the longer-term development of each strategic partners’ demand generation capabilities and proficiency
- Develop educational and co-branded marketing materials such as emails, social media post, presentation, success stories
Data Analytics
- Drive continuous analysis of data trends/quality and derive actionable insights for campaigns and field initiatives
- Ensure discipline of post initiative analysis to extract continuous learnings
- Report on marketing operations performance, lead management and program ROI metrics
Administration & Support
- Maintain full budgetary control and reporting (quarterly or “as needed”)
- Deliver regular weekly, monthly and quarterly reports of lead flow to theatre marketing team
- Work with regional/theatre marketing on lead management process, marketing interlock process and best practice syndication
- Formulate and lead Telemarketing/Tele-prospecting framework, working with the channel/sales team, as appropriate
- Responsible for upholding F5’s Business Code of Ethics and for promptly reporting violations of the Code or other company policies
What You’ll Bring:
- Bachelor’s degree in business, Marketing, Communications or equivalent level of experience
- 5-8 years of Partner Marketing experience (B2B SaaS background preferred)
- High Impact Business communication skills.
- Work with a Entrepreneur mindset
- Strong negotiation skills
- The ability to build strategic perspective, influence and ability to execute it.
- Metric, data-driven mindset
- Experience in working with partners and driving success jointly
What You’ll Get:
- Hybrid working mode
- Career growth and development opportunities
- Recognitions and Rewards
- Employee Assistance Program
- Competitive pay, comprehensive benefits, and cool perks
- Culture of Giving Back
- Dynamic Diversity & Inclusion Interest Groups
Apply if you believe your own unique capabilities can contribute to the success of this role and our organization!
#LI-SP5
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [email protected].
