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WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Overview
As the Digital Trading Lead for Flipkart and Myntra at Mindshare Fulcrum, you will lead the e-commerce media buying strategy and execution for Hindustan Unilever Limited (HUL). This is a partner-level role requiring a seasoned professional with deep expertise in marketplace media buying, performance marketing, and e-commerce strategy. You will be responsible for driving down CPMs, optimizing CPVs, and ensuring seamless collaboration between internal teams and external stakeholders.
This role demands a strategic thinker with a hands-on approach to managing campaigns, negotiating with platforms, and delivering measurable results in a fast-paced, high-stakes environment.
Scope of Work
- Strategy Development & Execution
- Develop and implement a comprehensive e-commerce media buying strategy for Flipkart and Myntra, aligned with HUL’s business objectives.
- Identify growth opportunities within the e-commerce ecosystem and create tailored strategies to maximize visibility and efficiency.
- Marketplace Media Buying
- Lead the negotiation of paid media campaigns on Flipkart and Myntra, leveraging platform-specific ad tools.
- Optimize ad placements, pricing by placement, and targeting to achieve improved efficiency
- Stay updated on platform updates, new ad formats, and marketplace trends to identify innovative opportunities.
- Event negotiation & creation
- Negotiate for FK and Myntra calendarized events for maximizing SOV for our key brands
- Create events specifically for HUL brands to improve overall efficiency on FK and Myntra
- Stakeholder Collaboration
- Act as the primary point of contact for HUL’s e-commerce team, ensuring alignment on goals, strategies, and performance metrics.
- Collaborate with internal teams, including creative, planning, analytics, and account management, to deliver cohesive and impactful partnership.
- Build strong relationships with Flipkart and Myntra account managers to secure favourable terms and access to beta opportunities.
- Industry Leadership
- Stay ahead of industry trends, emerging technologies, and marketplace innovations to position HUL as a leader in e-commerce media.
- Represent Mindshare Fulcrum in industry forums, sharing best practices and thought leadership in e-commerce media buying.
Experience Requirements
- 10-12+ years of experience in e-commerce media buying, performance marketing, or digital advertising.
- Demonstrated success in managing large-scale campaigns on Flipkart, Myntra, or similar marketplaces.
- Experience working with FMCG brands or in a high-performance agency environment is a plus.
Behavioural Traits
- Adaptability: Thrive in a fast-paced, performance-driven environment with rapidly changing priorities.
- Attention to Detail: Ensure precision in campaign execution, reporting, and budget management.
- Leadership: Inspire and mentor junior team members, fostering a culture of excellence and innovation.
Key Performance Indicators (KPIs) for the Role
To ensure clarity and measurable success for the Digital Trading Head – Flipkart & Myntra (HUL Account) role, the following KPIs will be used to evaluate performance:
- Campaign Efficiency & ROI:
- Drive down CPMs across campaigns while maintaining or improving reach and engagement.
- Performance Metrics
- Impressions & Clicks: Deliver consistent growth in impressions and clicks across Flipkart and Myntra campaigns.
- Conversion Rates: Improve conversion rates by optimizing targeting, creative, and bidding strategies.
- Viewability: Ensure high viewability rates for ads, meeting or exceeding platform standards.
- Event negotiation & creation
- Cost Efficiency: Reduce cost of high valued events while maintaining / growing salience dominance
- Stakeholder Satisfaction
- Client Alignment: Maintain alignment with HUL’s e-commerce team on goals, strategies, and performance metrics.
- Internal Collaboration: Ensure seamless collaboration with internal teams (creative, planning, analytics, etc.) to deliver cohesive campaigns.
- Vendor Relationships: Build and maintain strong relationships with Flipkart and Myntra account managers, securing favourable terms and beta opportunities.
- Innovation & Industry Leadership
- Platform Innovations: Leverage new ad formats, tools, and marketplace updates to stay ahead of the competition.
- Thought Leadership: Represent Mindshare Fulcrum in industry forums and share best practices to position HUL as a leader in e-commerce media.
Core Competencies
- Strategic Thinking: Ability to develop long-term strategies while managing day-to-day campaign execution.
- Analytical Expertise: Proficiency in analysing campaign data, consumer behaviour, and market trends to drive data-driven decisions.
- Negotiation Skills: Strong ability to negotiate favourable rates and placements with Flipkart, Myntra, and other media vendors.
- Technical Proficiency: Hands-on experience with marketplace ad platforms (e.g., Flipkart Ads, Myntra Ads), DSPs, and Google Ads.
- Communication Skills: Exceptional written and verbal communication skills for stakeholder management and reporting.
- Collaboration: Proven ability to work effectively with cross-functional teams, including creative, analytics, and sales.
Experience Requirements
- 10-12+ years of experience in e-commerce media buying, performance marketing, or digital advertising.
- Demonstrated success in managing large-scale campaigns on Flipkart, Myntra, or similar marketplaces.
- Experience working with FMCG brands or in a high-performance agency environment is a plus.
Behavioural Traits
- Adaptability: Thrive in a fast-paced, performance-driven environment with rapidly changing priorities.
- Attention to Detail: Ensure precision in campaign execution, reporting, and budget management.
- Leadership: Inspire and mentor junior team members, fostering a culture of excellence and innovation.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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