Paid Media Specialist

Job Description
Paid Media Specialist - Global Employer Branding
About the role:
Our Global Talent attraction team is expanding and we are seeking performance marketing expertise to enhance our global employer branding campaigns. As a Junior Paid Media Specialist, you will work within or Global Center of Excellence, to run world-class employer branding paid campaigns across digital platforms. You will deliver high-impact digital paid campaigns across social platforms such as Meta, LinkedIn, Reddit, Youtube and more. The role will also include google display and search campaigns. Your expertise expands to a wide range of social, display and programmatic campaigns. This position sits at the heart of how we want to position Mondelez among talent.
You will manage end-to-end paid media execution from strategy, research, planning and activation to optimisation and reporting, while collaborating closely with our Content Creator and Content Designer to deliver integrated campaigns at a global scale.
Responsibilities:
Paid media strategy & planning:

• Develop paid media plans for global and regional employer branding campaigns across LinkedIn, Meta, Google, programmatic, and other social channels.

• Conduct audience, competitor and keyword research to recommend the right targeting and channels.

• Build campaign plans with budgets, timelines, formats, KPIs and benchmarks.

• Stay updated on industry trends, new ad formats, and platform updates

Campaign execution & optimization:

• Set up and manage multi-market campaigns across search, display, social, video, programmatic and retargeting.

• Continuously optimise campaigns through A/B testing (creatives, copy, targeting, placements).

• Monitor daily performance, pacing, and troubleshoot issues proactively.

• Ensure full funnel journeys, from awareness to consideration to lead generation, are optimised.

• Ensure accurate campaign trafficking, targeting, and creative implementation.

• Maintain platform hygiene by ensuring naming conventions, budgets, and assets are organised

Reporting Analytics & insight:

• Own reporting dashboards for paid and organic social performance.

• Conduct ongoing campaign optimisations across audiences, bid strategies, creatives and placements to improve performance

• Track, measure, and report on KPIs and overall campaign effectiveness.

• Provide actionable insights and recommendations to stakeholders for future implementation

Social Media oversight & collaboration:

• Oversee Organic Social Media reporting (LinkedIn, Meta, Tiktok)

• Identify local content that can be optimized for paid media campaigns

• Support global content calendar inputs

• Assist in preparing presentations and campaign reports for relevant stakeholders and leaders

• Support Business Unit teams in delivering integrated digital marketing strategies

Job Requirements:
We are looking for a performance marketer who loves paid media.

• A bachelors degree in Marketing, Digital media or Mass communications

• Relevant 2-6 years of experience in Paid Media campaigns execution

• Google Ads, Meta Blueprint, or similar certifications preferred

• Strong written and verbal communication skills

Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
Business Unit Summary
At Mondelēz International, our purpose is to empower people to snack right by offering the right snack, for the right moment, made the right way. That means delivering a broad range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about.
We have a rich portfolio of strong brands globally and locally including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the top position globally in biscuits, chocolate and candy and the second top position in gum.
Our 80,000 makers and bakers are located in more than 80 countries and we sell our products in over 150 countries around the world. Our people are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen-and happen fast.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Talent Management
Human Resources