The Paid Media Specialist will manage and optimize paid media campaigns, analyze performance data, and collaborate with creative teams.
A fintech client is seeking a Paid Media Specialist to join our dynamic marketing team. The ideal candidate will have a strong focus on data analytics and a proven track record in managing and optimizing paid media campaigns across various platforms.
Requirements
RESPONSIBILITIES
- Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
- Analyze campaign performance data to derive actionable insights and optimize ad spend. Utilize tools like Google Analytics, SEMrush, or similar platforms.
- Create and present comprehensive reports on campaign performance, including key metrics, ROI, and recommendations for improvement.
- Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results.
- Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance.
- Work closely with creative and content teams to develop compelling ad copy and visuals that align with campaign goals.
- Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies.
REQUIREMENTS
- Previous experience in paid media management and data analytics.
- Proficiency in Google Ads, Facebook Ads Manager, and analytics tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and presentation skills.
- Detail-oriented with a strong focus on results.
Top Skills
Facebook Ads
Google Ads
Google Analytics
LinkedIn
Semrush
Similar Jobs
Artificial Intelligence • Edtech • Mobile • Natural Language Processing • Productivity • Software
Design and develop systems and applications, engaging in continuous learning, collaborating with teams, and driving engineering improvements.
Top Skills:
Node.jsReactTypescriptVanilla Javascript
7 Hours Ago
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
The Collaboration Tool Engineer is responsible for administering, securing, and optimizing multiple collaboration platforms, ensuring compliance and integration, while enhancing user experience across the organization.
Top Skills:
AsanaBoxDropboxKalturaMiroNextup.AiPowershellPythonRest ApisSmartsheetSso/Saml
Cloud • Information Technology • Productivity • Software • Automation
Join Boomi as a Fullstack AI/ML Engineer to work on their intelligent integration and automation platform, making impactful contributions.
Top Skills:
AIFullstack DevelopmentMachine Learning
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
