Job Description:
Role Title: Marketing Quality Manager (L09)
Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.
We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
We provide career advancement and upskilling opportunities, for all to take up leadership roles.
Organizational Overview:
The Marketing Quality role involves analyzing campaign execution processes, identifying issues, and reporting them for corrective action while updating identification methods as processes evolve. Also works with Cardholder Documents Quality Analyst to ensures high-quality customer communications by testing, identifying issues, analyzing trends, preparing reports, and recommending improvements to maintain quality standards.
Role Summary/Purpose:
Marketing Quality Manager is responsible for validating marketing campaigns. responsible for ongoing ORB and QA activities that assist in mitigating the risk within marketing campaigns with improved policy, procedure, processes, systems and training of the Cosmos Platform data. Additionally, they may develop and implement quality assurance procedures to enhance marketing performance and customer satisfaction.
Key Responsibilities:
Manage marketing campaign data file processing for specific SYF clients
Advise internal process owners and client teams on file selection, targeting, and segmentation best practices
Partner with internal/external teams to execute campaign files: define requirements, manage deliverables, and audit fulfillment files
Improve and streamline the fulfillment campaign data file validation process
Serve as SME for validation tools, SYF data warehouses, segmentation reporting, suppression/exclusion rules, and file outputs
Analyze quality data to identify trends/risks; report findings and recommendations to Surveillance, Legal, Compliance, Internal Audit, and leadership
Drive quality governance, ensure compliance, and enable continuous improvement
Monitor quality KPIs and develop action plans to improve performance
Collaborate cross-functionally to ensure consistent quality standards
Ensure Offer Review Board controls are followed and campaign file outputs meet SYF compliance guidelines
Required Skills/Knowledge:
Degree in Statistics, Mathematics, Operations Research or with minimum 4+ years of working experience in preferably Marketing relevant experience.
3+ years of experience in Quality Assurance, Operations Excellence, and Automation.
3+ years of experience in using SAS and Python.
Strong knowledge of QA processes, quality frameworks, and governance models.
Hands-on experience with automation tools, AI platforms, or workflow automation technologies.
Proven capability to assess and implement new technologies and tools effectively.
Exemplary strategic thinking, and stakeholder management abilities.
Problem-solving skills, with a proven ability to collaborate effectively within cross-functional teams.
Desired Skills/Knowledge:
Exceptional problem-solving abilities coupled with a keen eye for detail. Proficient in utilizing SAS, SQL, Python, Power Apps, Power BI and various other database languages.
Previous experience maintaining customer/client/vendor relationships
Strong problem-solving skills & attention to detail
Proven ability to manage, execute and validate fulfilment campaigns in a detail-oriented environment
Comprehensive knowledge of campaign execution methodologies and Agile reporting practices. In-depth understanding of artificial intelligence principles, encompassing neural networks, deep learning, natural language processing (NLP), and computer vision.
Skilled in AI and insights tools, with experience in platforms such as Workfront.
Eligibility Criteria: Degree in Statistics, Mathematics, Operations Research or with minimum 4+ years of working experience in preferably Marketing relevant experience.
Work Timings: 12PM to 9 PM IST
This role qualifies for Enhanced Flexibility offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs)
We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR.
Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events.
For Internal Applicants:
Understand the criteria or mandatory skills required for the role, before applying
Inform your manager and HRM before applying for any role on Workday
Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
Must not be any corrective action plan (Formal/Final Formal)
L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible
L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible
L7+ Employees can apply.
Grade/Level: 9
Job Family Group:
Marketing
