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As a Marketing Manager for Regionalisation at Spotify, you will design and implement marketing strategies to enhance user growth and brand visibility in South India. You will analyze data, craft impactful campaigns, and collaborate with various teams to ensure consistent messaging. A strong understanding of cultural nuances and consumer insights is essential.
Spotify is the fastest growing audio brand in India. It has, in the last 5 years, also become the most consumed and loved audio apps in the country. Spotify is today the destination for thousands of artists and creators to feed off their art, and a platform for millions of fans to stay connected with their favourite music and podcasts.
We are seeking a hardworking and well-rounded brand marketer, adept at balancing creative thinking with strategic execution, to join the Spotify Marketing team. The ideal candidate should bring deep experience and insights from the southern region of India, with a strong understanding of the rich cultural diversity and nuances of the south markets. This role requires a marketer who can seamlessly integrate regional cultural knowledge into impactful business strategies and innovative marketing solutions that drive Spotify's growth and engagement in South India. The ideal candidate will have a passion for culture and a strong focus on achieving goals, in order to improve our brand presence in this important market.
What You'll Do
- Design marketing strategies to enable exponential user growth and brand building in the regional markets
- Collaborate on brand communication across Above The Line (ATL) & Digital Media channels by crafting sharp evocative briefs & closely working with external & internal partners to deliver exciting campaigns
- Spot and capitalize on relevant cultural moments in the region, integrating them with business priorities to drive impactful results
- Drive culture marketing at Spotify, discovering chances for the company to have a meaningful presence in the region's cultural fabric
- Lead the marketing mix design and improve the return on investment
- Analyze internal and external data to gain a deep understanding of users in key regional markets and represent their voice in decision-making processes
- Identify relevant cultural moments in the region and juxtapose the same with business requirements to deliver results in the region
- Partner closely with the Insights and Analytics teams to define campaign performance metrics to ensure a high level of efficiency
- Elevate the work of cross-functional teams: You will serve as a key voice in ensuring Marketing, PR, Social Media & Editorial teams are speaking with one voice to deliver consistent messaging and build equity
Who You Are
- You are proficient in either Tamil or Telugu language or both
- You have a minimum of 5 to 7+ years total work experience with at least 3 years of core brand marketing experience focusing in South India Markets
- You love entertainment and consume incredible amounts of regional content
- You are a thought-leader with a strong and well-informed point of view to critically analyze the latest trends and tactics to help grow earned media
- Have a deep understanding of consumer insights and how they are translated into creative strategy and campaigns
- Have deep knowledge in running a 360-campaign (acquisition-led) from strategy development to tactical execution (including TVCs, digital/social ads, print and out-of-home)
- Experience in implementing innovative initiatives beyond traditional television and ad spots, with a focus on creative acquisition and engagement strategies across digital and social platforms
- Understanding of the digital ecosystem and current marketing trends in acquisition
- Should understand marketing & media analytics to evaluate campaign performance and optimize
- Is a cross-functional leader who can engage, listen and collaborate with internal teams to align on overall strategy and goals as well as creative partners including production houses and talent
- Ability to lead multiple time-sensitive projects simultaneously working both independently and in close collaboration with a variety of team members
- You are unafraid to try new things and can adjust without getting stalled by challenges along the way
Where You'll Be
- This position will work out of our Mumbai office
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
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