Job title: Marketing Manager, Brand Incubation and Omnichannel, HCP
- Location: Mumbai
About the Job:
The incumbent would be responsible for working on incubating strategic brands, identifying future growth platforms for these brands and driving digital HCP agenda. The person partners cross-functionally to shape early-stage brand strategy, accelerate product development, and build omnichannel ecosystems that influence both consumers and healthcare professionals.
Main Responsibilities
1. Strategic Brand Incubation
- Identify white spaces, emerging consumer and HCP needs, and long-term opportunities for future brand creation.
- Build differentiated brand positioning, architecture, and purpose for strategic brands in incubation.
- Define multi-year strategic roadmaps that integrate innovation, evidence generation, and omnichannel engagement.
- Collaborate with R&D, Insights, Medical, Digital, Regulatory, and Supply to drive early concepts toward feasibility and readiness.
2. Identify Future Growth Platforms
- Continuously map macro trends, evolving consumer behaviors, scientific innovation, and category disruptions.
- Identify and size future “platforms” (e.g., immunity, digestive wellness, metabolic health, skin health, sleep, hormonal wellness, stress & vitality) where brands can credibly play long-term.
- Develop frameworks linking platform attractiveness with brand equities, innovation pipelines, and future product archetypes.
- Validate platforms through insights, data analytics, and medical/scientific consultation to ensure they are future-fit and scalable.
3. Omnichannel Strategy & Engagement
- Design and lead the omnichannel strategy for HCP engagement for strategic brands.
- Develop a modular, always-on content ecosystem including detailing, CLM modules, MOA videos, scientific decks, infographics, email automation, webinars, and CME programs.
- Partner with Medical and Regulatory to ensure accuracy, scientific rigor, and compliance across all HCP-facing content.
- Track omnichannel KPIs and run continuous optimization using analytics, message testing, and behavioural insights
About you :
Key Skills & Competencies
Functional Skills
- Brand strategy & platforms thinking
- Innovation pipeline development
- Consumer & HCP insight mining
- Scientific storytelling and evidence-based communication
- Digital & omnichannel marketing expertise
- Strong analytical, strategic, and concept writing skills
- P&L literacy and business case development
Leadership Competencies
- Entrepreneurial mindset and ability to navigate ambiguity
- Strategic thinking with strong executional ownership
- Effective stakeholder management & cross-functional influence
- Strong communication, storytelling, and problem-solving abilities
- Ability to orchestrate complex projects with agility
Qualifications & Experience
- MBA in Marketing or related discipline.
- 10+ years of experience in FMCG, Consumer Healthcare
- Proven experience in brand incubation, innovation, or early-stage brand building.
- Experience in HCP marketing, medical collaboration, or omnichannel digital engagement preferred.
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
www.opella.com/en/careers
