Role Purpose
The Marketing Insights Data Analyst role will be to understand, analyse, and interpret marketing data to help business solve problems and make better decisions.
The key competencies for the role are :
Hard Skills / Technical Proficiency
• Strong understanding of mathematical and statistical concepts to analyse data
• Advanced data analysis using Excel and Python
• Advanced data visualisation using Power BI. Preferred Microsoft Power BI certified professional
Soft Skills
• Strong communication skill
• Story telling using data
• Stakeholder engagement and management
• Critical thinking and problem solving
Principal Accountabilities
Key accountabilities are:
Advanced Data Analysis
• Conduct advanced data analysis using Excel and programming languages such as Python (Pandas) to automate processes and derive insight
• Ability to analyse large data set, by going through data extraction, data cleaning, data analysis and data modelling
• Experience in advanced analytic and statistical techniques related multivariate modeling example regression and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
Data Visualisation:
• Create visualisations in Power BI to present complex data in an accessible format.
• Develop dashboards and reports that clearly show marketing performance and key metrics.
• Must have the ability to code in PowerBI using Power query
• Microsoft Power BI certification preferred for the role
Descriptive and Prescriptive analytics :
• Assess trends by analyzing past data, such as sales and revenue in a given time period
• Use data analytics to determine which action a business should take in a particular situation
Reporting:
• Track and develop key performance indicators (KPIs) to measure the success of marketing function
• Experience building and automating management level reporting
Communication & Stakeholder Engagement
• Communicate findings and insights effectively to stakeholders, supporting strategic decisions with clear data-driven arguments.
• Engage with stakeholders to understand their data needs and ensure that reports and analyses meet those requirements
Essential Competencies
• Relevant 2+ years of relevant experience.
• Proven experience in data analysis and analytics preferably within a marketing, media agency, analytics and market research firms
• Advanced Excel skills and experience with programming languages such as Python for data analysis and automation.
• Experience with Power BI. Microsoft Power BI certification preferred
• Excellent communication skills with the ability to present data-driven insights to stakeholders.
• Strong analytical skills with attention to detail and a commitment to data accuracy and reliability.
• Bachelor's or Masters's Degree in Mathematics, Statistics, Economics, Engineering, and equivalent work experience
Civica is a Diversity Leader, ranked as one of the top European companies for workplace diversity and equality - Financial Times 2021. Civica is committed to building and maintaining an inclusive and supportive culture where diversity thrives, and all of our people excel. We believe that diversity stimulates innovation, enables us to deliver better outcomes for people and communities, supports the growth of our people, and delivers great results for our customers. Civica recruit, promote and reward our people based on their contribution, regardless of gender, race, disability, religion/belief, nationality, ethnicity, sexual orientation, age or marital status
About Civica:
We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local government to central [federal] government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.
Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.
As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.
Benefits: Life at Civica is fun and flexible. We have the following benefits that make us – one of the top employers of choice and a great place to work.
Civica Foundation | Giving Culture: We encourage our people to take advantage of our Days of Difference initiative that makes a lasting impact in the community through goodness and charity.
Civica Culture | Work life balance and Blended working: Flexible working, less commuting and more time with friends and family gives a perfect work life balance to our people.
Learning and Development | Growth Opportunities: Civica has a unique 70:20:10 learning model, which supports your learning demands in an interesting, challenging & fun way!
Civica Accolades:
• ‘Investors in People’ – Gold: We prioritise the development of our colleagues to match their ambition.
• Great Place to Work: We are dedicated to create an outstanding employee experience.
• Financial Times - Diversity Leader 2023: We’re committed to maintaining an inclusive and supportive culture.
• Australian Business Awards – Employer of choice.
• Top rated employer – Glassdoor: Our average length of service is 9 years.
• Societal Impact: Our solutions impact positive societal change, supporting local Authorities, Schools, Police forces, the NHS and numerous Central Government offices
