Mintel is the world’s leading market intelligence agency. With offices around the world we take a global view on what is happening in the space of CPG innovation. We offer our clients a unique perspective on the future of the consumer landscape and a clear roadmap to navigate it with.
As a Marketing Executive focusing on operational activities, events, and webinars, you will be responsible for coordinating and executing a variety of marketing initiatives. Your primary focus will be on organizing successful events/tradeshows and webinars that align with the company's strategic objectives. You will collaborate with cross-functional teams to ensure seamless execution and contribute to enhancing the company's brand presence.
What you will be doing:
- Event Planning and Execution:
- Coordinate all aspects of event/tradeshow planning, including location selection, logistics, vendor management, and on-site coordination.
- Develop and maintain event timelines and post-event evaluations to measure success. - Webinar Management:
- Plan, organize, and execute engaging webinars to reach target audiences and drive lead generation.
- Work closely with content creators and subject matter experts to develop compelling webinar content. - Operational Support:
- Provide operational support for marketing initiatives, ensuring seamless coordination with internal teams and external partners.
- Assist in the creation of marketing collateral, including presentations, brochures, and promotional materials required for events and related activities - Data Analysis and Reporting:
- Monitor and analyze event and webinar performance metrics, providing insights to enhance future strategies.
- Prepare regular reports on the effectiveness of marketing initiatives, with a focus on continuous improvement. - Social Media Coordination: Collaborate with the social media team to promote events and webinars across various platforms, ensuring a consistent and engaging online presence.
- Attendee Engagement and Follow-up:
• Implement strategies to maximize attendee engagement during events and webinars, such as interactive sessions, Q&A segments, and polls.
• Coordinate post-event follow-up activities, including thank-you emails, surveys, and nurture campaigns to convert leads generated from events.
What we are looking for from you:
- Bachelor’s degree in Marketing, Business, or a related field.
- Strong organizational and project management skills.
- Excellent communication and interpersonal skills.
- Detail-oriented with the ability to multitask and meet deadlines.
- Basic understanding of marketing principles and strategies.
- Proficiency in Microsoft Office
We Hope You’ll Like Our:
- Flexi-time start and end times.
- Blended (office/home) approach to work.
- Approach to personal development where we encourage individuals to grow and share what they’ve learned.
- Social events, both within the department and across the company.
- Generous annual leave and wider circle employee benefits.
- Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness and Mintel Gives).
- Beautifully designed offices to foster collaboration and fun.
Mintel is an equal opportunity employer that committed to the strength of an inclusive workplace.
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Top Skills
What We Do
Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.
So what goes into the market intelligence mix?
MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.
MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.
PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.
COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.
The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.
That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.
