Marketing Executive II

Marketing Executive II

With over 140 million users, Junglee Games is a leader in the online skill gaming space. Founded in San Francisco in 2012 and part of the Flutter Entertainment Group, we are revolutionizing how people play games. Our notable games include Howzat, Junglee Rummy, and Junglee Poker.

Our team comprises over 900 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars: The Old Republic and contributed to Hollywood hits such as Avatar. Junglee’s mission is to build entertainment for millions of people around the world and connect them through games.

Junglee Games is not just a gaming company but a blend of innovation, data science, cutting-edge tech, and, most importantly, a values-driven culture that is creating the next set of conscious leaders.

As our Marketing Executive II, you would own complete responsibility for engaging, retaining and reactivating users acquired on the app. You would be responsible for creating and optimising multichannel campaigns across different user segments to drive long term revenue growth and app engagement. 

• Gurgaon

● Analyze user behavior to create micro-segments for personalized engagement ● Develop and execute engagement, retention and reactivation campaign strategies, including but not limited to push notifications, in-app messages, WhatsApp, RCS and SMS campaig to maximize user retention and LTV 

● Handling execution of GTM strategies for different product features like loyalty, tournaments, leaderboards, seasonal promotions etc 

● Performance tracking and reporting of KPIs for campaigns including conducting A/B tests to optimize messaging, creatives, and timing for campaigns, and generating actionable insights for continuous optimization to create best in class user engagement 

● Collaboration with product, communications, design and marketing teams to develop compelling communications strategies 

● Staying updated with industry trends, competitor strategies, and emerging channels for app engagement 

•  Bachelor’s degree in Marketing, Business, or a related fie 

• 2-3 years of experience in user engagement, CRM, or campaign management for mobile apps, preferably in gaming or real money gaming industry 

• Hands-on experience with CRM tools (e.g., MoEngage, Clevertap, Webengage etc) and analytics platforms (e.g., Google Analytics, Mixpanel, Branch etc). 

• Strong understanding of user behavior metrics and engagement strategies.

• Excellent communication, organizational, and analytical skills. 

• Value Customers & Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes.

• Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success.

• Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic.

• Embrace change - Change drives progress and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead.

• Play the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving.

• Avail a comprehensive benefits package that includes paid gift coupons, fitness plans, gadget allowances, fuel costs, family healthcare, and much more.

• Explore the world of Junglee Games through our website, www.jungleegames.com.

• Get a glimpse of what Life at Junglee Games looks like on LinkedIn.

• Here is a quick snippet of the Junglee Games Offsite’24

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