Marketing Executive IIMarketing Executive II
As our Marketing Executive II, you would own complete responsibility for engaging, retaining and reactivating users acquired on the app. You would be responsible for creating and optimising multichannel campaigns across different user segments to drive long term revenue growth and app engagement.
Requirements
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Analyze user behavior to create micro-segments for personalized engagement
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Develop and execute engagement, retention and reactivation campaign strategies, including but not limited to push notifications, in-app messages, WhatsApp, RCS and SMS campaigns to maximize user retention and LTV
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Handling execution of GTM strategies for different product features like loyalty, tournaments, leaderboards, seasonal promotions etc
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Performance tracking and reporting of KPIs for campaigns including conducting A/B tests to optimize messaging, creatives, and timing for campaigns, and generating actionable insights for continuous optimization to create best in class user engagement
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Collaboration with product, communications, design and marketing teams to develop compelling communications strategies
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Staying updated with industry trends, competitor strategies, and emerging channels for app engagement
Qualifications
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Bachelor’s degree in Marketing, Business, or a related field
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2-3 years of experience in user engagement, CRM, or campaign management for mobile apps, preferably in gaming or real money gaming industry
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Hands-on experience with CRM tools (e.g., MoEngage, Clevertap, Webengage etc) and analytics platforms (e.g., Google Analytics, Mixpanel, Branch etc).
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Strong understanding of user behavior metrics and engagement strategies.
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Excellent communication, organizational, and analytical skills.
What Junglee Games offers for this role:-
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Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment, the largest real-money gaming company in the world.
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Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry.
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In-depth understanding of the gaming ecosystem.
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Competitive compensation and incentives.
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Excellent work environment, great culture, and global exposure.
About Junglee Games
Junglee Games is a leader in the skill-gaming space, with over 100 million registered players. Founded in San Francisco in 2012 and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill games company in Southeast Asia. Some of our notable games are Junglee Rummy, Howzat, Junglee Poker, and Carrom Stars.
Our mission is to build entertainment for millions of people around the world and help them connect with each other through high-quality games. We focus on creating exhilarating and immersive gaming experiences and also incorporate social features to promote interaction and competition among players. Our games are available on multiple platforms, including web browsers, and Android and iOS devices.
Since our inception, we have drawn 700+ of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits, including the movie Avatar.
Junglee Games is not just a gaming business. It is a blend of data science, innovation, cutting-edge technology, and, most importantly, a value-driven culture that is creating the next set of conscious leaders. An equal-opportunity employer, Junglee Games has been certified as a Great Place to Work for four years in a row. We celebrate diversity and are committed to creating an inclusive environment for all our employees.
Junglee Games has received various accolades for its contribution to the online gaming space. The company continues to innovate and develop new games, expanding its presence in the global gaming market.
Website: https://www.jungleegames.com/
LinkedIn: https://www.linkedin.com/company/junglee-games
