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Lucky International

Marketing Executive - Digital, Website including SEO

Posted Yesterday
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In-Office
Mumbai, Maharashtra, IND
Mid level
In-Office
Mumbai, Maharashtra, IND
Mid level
Manage and optimize the company website and digital presence (SEO, WordPress). Run and optimize Google Ads campaigns, manage B2B platforms (IndiaMART, TradeIndia), create content and assets, track analytics, generate quality leads, and report on performance with recommendations.
The summary above was generated by AI
Job Title: Digital Marketing & Website Executive (SEO, Web Development & Performance Marketing)

About LUCKY-TECH Membranes Pvt. Ltd.

WE COVER EVERYTHING, EVERYWHERE

From Architectural Roofing to Massive Event Halls, from Air Domes to Biogas Gasholders and More

We Deliver Value — Through Performance, Time Savings, and Long-Term Support You Can Rely On

 
Job Summary

We are looking for a proactive and result-oriented Digital Marketing & Website Executive to manage our online presence, improve website performance, generate quality leads, and strengthen our digital marketing efforts. The ideal candidate should have hands-on experience in SEO, website management, Google Ads, content creation, and B2B digital platforms such as IndiaMART.

Key Responsibilities
Search Engine Optimization (SEO)

·       Plan and execute on-page and off-page SEO strategies.

·       Perform keyword research and competitor analysis.

·       Improve website rankings and organic traffic.

·       Monitor website performance using SEO tools and prepare monthly reports.

Website Development & Management

·       Develop, update, and maintain the company website.

·       Ensure the website is optimized for speed, security, and mobile responsiveness.

·       Create and update landing pages for marketing campaigns.

·       Coordinate with internal teams to keep website content current and accurate.

Digital Platform Management

·       Manage and regularly update company profiles on:

o   Google Business Profile

o   IndiaMART

o   TradeIndia

o   Justdial

o   Other B2B and digital platforms

·       Ensure product catalogs, company information, images, and contact details are always up to date.

Google Ads & Performance Marketing

·       Plan, execute, and optimize Google Search, Display, and Remarketing campaigns.

·       Monitor campaign performance, CTR, CPC, conversions, and ROI.

·       Generate quality leads while maximizing advertising efficiency.

·       Prepare campaign performance reports with recommendations.

Content Creation & Marketing

·       Create engaging content for the website, blogs, social media, email campaigns, brochures, and product pages.

·       Work with the sales team to develop marketing materials and promotional campaigns.

·       Coordinate the creation of graphics, videos, and other digital assets.

Analytics & Reporting

·       Track website traffic and user behavior using Google Analytics and Search Console.

·       Measure campaign performance and prepare monthly digital marketing reports.

·       Suggest improvements based on data analysis.

Required Skills

·       Strong knowledge of SEO (On-page, Off-page, Technical SEO).

·       Experience with website development and CMS platforms such as WordPress.

·       Hands-on experience with Google Ads and campaign optimization.

·       Knowledge of Google Analytics and Google Search Console.

·       Experience managing IndiaMART, Google Business Profile, and other digital platforms.

·       Content writing and digital marketing skills.

·       Basic knowledge of HTML, CSS, and website optimization is preferred.

·       Understanding of lead generation and B2B marketing.

·       Excellent communication and analytical skills.

Preferred Qualifications

·       Bachelor’s degree in Marketing, IT, Computer Science, or a related field (Preferred)

·       2–5 years of experience in Digital Marketing, SEO, Website Management, or Performance Marketing.

·       Google Ads and Google Analytics certifications will be an added advantage.

Key Performance Indicators (KPIs)

·       Improvement in website traffic and search engine rankings.

·       Number and quality of leads generated through digital channels.

·       Google Ads ROI and campaign performance.

·       Website uptime, speed, and regular content updates.

·       Growth in enquiries from Google, IndiaMART, and other online platforms.

·       Timely execution of digital marketing campaigns and content updates.



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