Assist in conceptualizing and executing promotional campaigns, ensuring consistency in messaging, and managing timelines and creative assets.
Job Summary
This role is within our Studios Marketing team and ensures cohesive campaign execution. The incumbent supports the conceptualization and execution of promotional campaigns and channel branding materials. The role involves developing creative briefs, coordinating with design and promo teams, and ensuring consistency in messaging and brand tone.
About the Team
The marketing team is responsible for driving viewer engagement and promoting the channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on local/national markets and audience preferences, the team creates targeted promotions, media planning, driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters audience loyalty in a competitive market.
Key Responsibilities
- Assist in the execution of marketing creatives for movie releases
- Support campaign ideation and visual planning.
- Ensure brand tone, messaging, and consistency across creative outputs.
- Assist in managing production timelines, approvals, and versioning of creative assets.
- Track creative deliverables and maintain archives.
Skills and Attributes for Success
- Good sense of visual esthetics, creative writing and storytelling ability.
- Strong grasp of culture, language and sensibilities.
- Decent understanding of building marketing narratives across trailers, promos, influencer marketing, PR, and other campaign elements.
- Effective collaboration and follow-up skills.
- Proficiency in MS PowerPoint; knowledge of Adobe tools is a plus.
Preferred Education
- Bachelor’s degree in Visual Communication, Design, or Mass Communication.
- 0-2 years of experience in a creative agency or in-house brand marketing team.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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