Marketing Campaign Planning & Analytics - Vice President

The US Personal Banking (USPB) Marketing Transformation and Delivery (MT&D) organization is responsible for marketing operations, channel delivery and marketing technology in support of the Consumer Bank’s marketing efforts; inclusive of Branded Cards, Retail Bank, Retail Services, Mortgage and Wealth Management.
Responsibilities:

• The VP, Marketing Campaign Planning & Analytics Lead is a strategic and analytical professional who will be responsible for driving the execution of complex cross-functional strategic initiatives, ensuring timely delivery with full transparency and strong control mechanisms. This role requires a proactive thought leader with strategic thinking, analytical skills, and the ability to influence and build strong relationships with internal teams, external partners, and senior executives.
• The person in this role will manage multiple high priority projects in a fast-paced environment, demonstrating superior organizational skills, attention to detail, and adaptability.
• This role sits at the intersection of business strategy, operations, controls, and channel execution therefore effective communication is essential, as well as a commitment to integrity, confidentiality, and continuous learning.
• Prior experience in the Marketing, retail banking or financial services industry is preferred, as well as the ability to foster an environment of operational excellence and continuous improvement.
• The Campaign Planning & Analytics Lead will assist in various projects that improve MT&D operational reporting, integrating processes for operational efficiency, drive consistency in our capacity management structure which will enable the overall organization to make the right tradeoffs while delivering against business goals.
• Tight partnership with peers and leadership across Marketing, Lines of Business, as well as all operational teams is required.
• This job requires strategic thought leadership and the ability to understand various business priorities to translate these into an actionable plan of record enabling transparent handoffs and the agility to respond to changing business dynamics.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 10+ years of experience in Marketing and retail bank/financial services industry experience.
• Experience in data driven insights, BI data mining, process analysis, performance benchmarking, descriptive analytics, and Tableau required.
• Experience in the use of data languages Python, SQL, R, and/or Power BI for data queries, analysis, and visualization.
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
• Creative problem solving and sense of ownership.
• Demonstrated strategic thinking and analytical skills.
• Solid communication, presentation and project management skills.
• Ability to be a proactive thought leader and suggest new ways of doing things.
• Highly organized, detail-oriented, energetic, positive, resourceful, and proactive.
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment.
• Strong project management skills and discipline to deliver while maintaining a strong controls environment.
• Experience ensuring complex cross-functional strategic initiatives are delivered on-time, with transparency at all levels of organization and with proper controls.
• Proficiency in all Windows applications suite (Excel, PowerPoint, Word, Project).
• Experience with business process automation platforms and/or business intelligence tools (Tableau, Alteryx, Power BI, Appian, etc.)

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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