The Marketing Analyst will be responsible for gathering and analyzing data on consumers and competitors. This role will study market conditions to examine potential sales of a product or service and help the organization understand what products people want, who will buy them, and at what price.
General Responsibilities
• Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
• Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Evaluate target demographics, appropriate distribution channels and marketing outlets and provide recommendations that will drive business decisions
• Analyze marketing metrics to gauge pricing and identify cause and effect relationships
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
• Collaborate with marketing department to develop appropriate sales strategies
Experience / Qualifications
• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Holds self-accountable to achieving goals and standards
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers
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