Leads customer-centric marketing advisory engagements, including customer behavior analysis, segmentation, journey analysis, campaign development, marketing automation, and performance optimization. Develops client marketing and customer experience strategies using Adobe Campaign and Adobe Marketo Engage. Guides cross-functional teams through complex problems, applies systems thinking and AI-enabled tools, manages client relationships, validates outcomes, and coaches diverse teams to improve engagement, loyalty, and revenue growth.
The Opportunity
As a Marketing Advisory Senior Manager, you will specialize in providing consulting services focused on customer-centric marketing strategies. You will analyze customer behavior, develop targeted marketing campaigns, and offer guidance to help clients optimize their marketing efforts, improve customer engagement, and drive revenue growth. As a Senior Manager, you will leverage your skills and network to deliver quality results. You will motivate and coach others, coming together to solve complex problems. With increased autonomy, you will apply sound judgment, recognizing when to take action and when to escalate. Your ability to develop and sustain diverse and inclusive teams, and your commitment to excellence, contributes to the success of our firm.
In this role, you will be part of our Customer Consulting team within our Commercial & Service Excellence network, focusing on enhancing client experiences and driving business growth. You will craft and convey clear, impactful messages that tell a holistic story, apply systems thinking to identify underlying problems, and validate outcomes with clients. Your role will involve directing teams through complexity, demonstrating composure in challenging situations, and initiating open and honest coaching conversations at all levels.
Responsibilities
- Leading the development and execution of customer-centric marketing strategies to enhance client engagement and drive revenue growth
- Analyzing customer behavior and market trends to inform targeted marketing campaigns and promotional strategies
- Collaborating with cross-functional teams to optimize marketing operations and improve campaign performance
- Utilizing AI fluency and digital tooling to innovate marketing initiatives and enhance customer experience
- Guiding teams in the application of systems thinking to identify underlying problems and opportunities in marketing processes
- Validating outcomes with clients and incorporating feedback to refine marketing strategies and solutions
- Directing teams through complex and ambiguous situations, demonstrating composure and strategic questioning
- Developing and sustaining diverse and inclusive teams to foster creativity and drive business transformation
- Crafting and conveying impactful messages that tell a holistic story and resonate with target audiences
- Initiating open and honest coaching conversations to motivate and enhance team effectiveness
What You Must Have
- At least a Bachelor's degree
- At least 7 years of experience
What Sets You Apart
- Preference for at least one of the following fields of study: Business Administration/Management, Computer and Information Science, Information CyberSecurity, Information Technology, Management Information Systems, Computer Applications, Computer Engineering
- Spearheading advanced customer journey analysis initiatives to identify strategic opportunities, enhance customer touchpoints, and drive superior customer engagement and loyalty
- Formulating and steering comprehensive customer experience strategies grounded in detailed segmentation to deliver highly personalized and impactful marketing campaigns using Adobe Campaign and Adobe Marketo Engage
- Overseeing the end-to-end management of marketing automation frameworks to optimize campaign scalability, improve effectiveness, and ensure seamless multi-channel customer communications
- Demonstrating advanced skills in marketing strategy and operations
- Excelling in client prospecting and relationship management
- Utilizing AI fluency and AI-human collaboration in marketing initiatives
- Leading marketing campaign development and performance analysis
- Applying systems thinking to identify marketing opportunities
- Crafting and conveying clear, impactful marketing messages
The salary range for this position is: $124,000 - $280,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
Learn more about how we work: https://pwc.to/how-we-work
For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.
Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines
#LI-Hybrid
#BI-Hybrid
As a Marketing Advisory Senior Manager, you will specialize in providing consulting services focused on customer-centric marketing strategies. You will analyze customer behavior, develop targeted marketing campaigns, and offer guidance to help clients optimize their marketing efforts, improve customer engagement, and drive revenue growth. As a Senior Manager, you will leverage your skills and network to deliver quality results. You will motivate and coach others, coming together to solve complex problems. With increased autonomy, you will apply sound judgment, recognizing when to take action and when to escalate. Your ability to develop and sustain diverse and inclusive teams, and your commitment to excellence, contributes to the success of our firm.
In this role, you will be part of our Customer Consulting team within our Commercial & Service Excellence network, focusing on enhancing client experiences and driving business growth. You will craft and convey clear, impactful messages that tell a holistic story, apply systems thinking to identify underlying problems, and validate outcomes with clients. Your role will involve directing teams through complexity, demonstrating composure in challenging situations, and initiating open and honest coaching conversations at all levels.
Responsibilities
- Leading the development and execution of customer-centric marketing strategies to enhance client engagement and drive revenue growth
- Analyzing customer behavior and market trends to inform targeted marketing campaigns and promotional strategies
- Collaborating with cross-functional teams to optimize marketing operations and improve campaign performance
- Utilizing AI fluency and digital tooling to innovate marketing initiatives and enhance customer experience
- Guiding teams in the application of systems thinking to identify underlying problems and opportunities in marketing processes
- Validating outcomes with clients and incorporating feedback to refine marketing strategies and solutions
- Directing teams through complex and ambiguous situations, demonstrating composure and strategic questioning
- Developing and sustaining diverse and inclusive teams to foster creativity and drive business transformation
- Crafting and conveying impactful messages that tell a holistic story and resonate with target audiences
- Initiating open and honest coaching conversations to motivate and enhance team effectiveness
What You Must Have
- At least a Bachelor's degree
- At least 7 years of experience
What Sets You Apart
- Preference for at least one of the following fields of study: Business Administration/Management, Computer and Information Science, Information CyberSecurity, Information Technology, Management Information Systems, Computer Applications, Computer Engineering
- Spearheading advanced customer journey analysis initiatives to identify strategic opportunities, enhance customer touchpoints, and drive superior customer engagement and loyalty
- Formulating and steering comprehensive customer experience strategies grounded in detailed segmentation to deliver highly personalized and impactful marketing campaigns using Adobe Campaign and Adobe Marketo Engage
- Overseeing the end-to-end management of marketing automation frameworks to optimize campaign scalability, improve effectiveness, and ensure seamless multi-channel customer communications
- Demonstrating advanced skills in marketing strategy and operations
- Excelling in client prospecting and relationship management
- Utilizing AI fluency and AI-human collaboration in marketing initiatives
- Leading marketing campaign development and performance analysis
- Applying systems thinking to identify marketing opportunities
- Crafting and conveying clear, impactful marketing messages
The salary range for this position is: $124,000 - $280,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
Learn more about how we work: https://pwc.to/how-we-work
For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.
Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines
#LI-Hybrid
#BI-Hybrid
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