The Manager – Publicity will lead publicity strategies for original content and oversee media relations, campaign management, and crisis communication. Responsibilities include media outreach, managing press assets, and tracking industry trends.
We are looking for a dynamic and driven Publicity Manager to lead and execute publicity strategies for our original content and platform initiatives. The role requires strong media relationships, sharp storytelling skills, and the ability to manage multiple high-impact campaigns in a fast-paced OTT environment.
Key Responsibilities:
- Develop and execute end-to-end publicity strategies for original shows, films, talent, platform announcements and any other form of content that may launch on the platform
- Drive media outreach across print, digital, television, radio, trade publications and influencers/ media KOL's
- Build and maintain strong relationships with entertainment, lifestyle media
- Work closely with internal teams (content, marketing, social, creative) and external PR agencies to ensure cohesive messaging
- Plan and manage press assets including press releases, interviews, media kits, trailers, stills, and talent schedules
- Handle talent publicity including interviews, media days, junkets, premieres, and press events
- Monitor media coverage, prepare impact reports, and analyze campaign effectiveness
- Manage crisis communication and reputation management when required
- Track industry trends, competitor activity, and media landscape to identify new opportunities
- Oversee budgets and timelines for publicity campaigns
Key Skills & Competencies:
- Strong understanding of the OTT, entertainment, and media ecosystem
- Excellent written and verbal communication skills
- Proven ability to build compelling narratives and pitch stories
- Strong media and journalist relationships
- Ability to multitask and thrive under tight deadlines
- Strategic thinker with a hands-on, go-getter approach
- Strong coordination and stakeholder management skills
Qualifications & Experience:
- 5 years of experience in publicity, PR, communications, or entertainment marketing
- Prior experience in OTT platforms, broadcast networks, studios, or PR agencies preferred
- Bachelor’s degree in communications, Media, Marketing, or a related field
What We’re Looking For:
- Passion for entertainment, storytelling, and pop culture
- High energy, proactive mindset, and ownership mentality
- Comfortable working in a fast-moving, high-pressure environment
- Flexible with work hours, including availability around launches and events within the base location and other cities
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
Similar Jobs
Artificial Intelligence • Healthtech • Professional Services • Analytics • Consulting
Develop and execute automated test scripts for software functionality, performance, and data accuracy, focusing on ETL and data warehousing. Collaborate with teams to enhance automation frameworks and perform thorough testing, debugging, and documentation of results.
Top Skills:
AppiumAthenaAzureCicdCucumberDatabricksDevOpsEtl TechnologiesGCPInformatica CloudJavaJenkinsJunitPythonRedshiftSeleniumSparkSQLTestng
Healthtech • Logistics • Pharmaceutical
The Automation Engineer II role involves developing and maintaining automation frameworks using Selenium, collaborating with teams, executing tests, and reporting results to ensure quality software deliverables.
Top Skills:
AppiumAzure DevopsBrowserstackC#CucumberGitGitlab Ci/CdGradleJavaJenkinsJmeterJunitLoadrunnerMavenPostmanPythonRestassuredSauce LabsSeleniumTestng
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
This role involves managing a team for fund accounting, focusing on private equity and debt fund structures, client interactions, and operational controls.
Top Skills:
Debt Fund StructuresFinancial ServicesFund AccountingPrivate Equity
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
