Oversee consumer research projects, analyze insights and trends, collaborate with teams to enhance storytelling and marketing strategies, and understand consumer behavior.
The incumbent will be responsible for capturing the voice and sentiments of the consumer on both, long story and show track level.
This team is a custodian for primary & secondary consumer research projects for covering the gamut of research needs including consumer understanding & societal trend mapping, channel & show health measurement and Marketing & communication research
Key Responsibilities
- Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables.
- Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc.
- To commission and undertake qualitative research assignments for new and ongoing shows & campaigns
- To understand the consumer- his/ her behavior, desires, pains and aspirations from all possible sources, including field research; generating insights and applying them to shows to create higher stickiness and most loved characters.
- Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behavior that will help sharpen the team’s consumer understanding
- Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams
- Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams
- To work on projects and/ problems statements that can potentially impact storytelling
Skills & Attributes for success
- Deep consumer understanding- an innate interest in human behaviour
- Passion for content
- Analytical & interpretation and communication skills
- Require watching GEC content daily to stay abreast of on-air programming, character arcs, and storytelling trends
- Possess a genuine passion for engaging meaningfully with content. Should have a natural curiosity and instinct for what makes content engaging, emotionally resonant, and culturally relevant. Ability to evaluate storylines, character development, and content tonality with a consumer lens
Preferred Education & Experience
- MA or any other PG Degree in Sociology/ Psychology/ Behavioural sciences
- 6-8 years of qualitative consumer research experience
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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