JioStar
Associate Director - Programming Strategy & Insights (Qualitative), Star Bharat
Be an Early Applicant
Manage consumer insights through qualitative research to enhance content and storytelling. Collaborate with teams to analyze consumer behavior and feedback.
Job Summary:
The incumbent will be responsible for capturing the voice and sentiments of the consumer on both, long story and show track level.
About the Team:
This team is a custodian for primary & secondary consumer research projects for covering the gamut of research needs including consumer understanding & societal trend mapping, channel & show health measurement and Marketing & communication research.
Key Responsibilities:
- Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables.
- Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc.
- To commission and undertake qualitative research assignments for new and ongoing shows & campaigns
- To understand the consumer- his/ her behavior, desires, pains and aspirations from all possible sources, including field research; generating insights and applying them to shows to create higher stickiness and most loved characters.
- Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behavior that will help sharpen the team’s consumer understanding
- Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams
- Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams
- To work on projects and/ problems statements that can potentially impact storytelling
Skills & Attributes for success:
- Deep consumer understanding- an innate interest in human behaviour
- Passion for content
- Analytical & interpretation and communication skills
- Require watching GEC content daily to stay abreast of on-air programming, character arcs, and storytelling trends
- Possess a genuine passion for engaging meaningfully with content. Should have a natural curiosity and instinct for what makes content engaging, emotionally resonant, and culturally relevant. Ability to evaluate storylines, character development, and content tonality with a consumer lens
Preferred Education & Experience:
- MA or any other PG Degree in Sociology/ Psychology/ Behavioural sciences
- 8+ years of qualitative consumer research experience
About Us:
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
Similar Jobs
Artificial Intelligence • Healthtech • Professional Services • Analytics • Consulting
Develop and execute automated test scripts for software functionality, performance, and data accuracy, focusing on ETL and data warehousing. Collaborate with teams to enhance automation frameworks and perform thorough testing, debugging, and documentation of results.
Top Skills:
AppiumAthenaAzureCicdCucumberDatabricksDevOpsEtl TechnologiesGCPInformatica CloudJavaJenkinsJunitPythonRedshiftSeleniumSparkSQLTestng
Healthtech • Logistics • Pharmaceutical
The Automation Engineer II role involves developing and maintaining automation frameworks using Selenium, collaborating with teams, executing tests, and reporting results to ensure quality software deliverables.
Top Skills:
AppiumAzure DevopsBrowserstackC#CucumberGitGitlab Ci/CdGradleJavaJenkinsJmeterJunitLoadrunnerMavenPostmanPythonRestassuredSauce LabsSeleniumTestng
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
This role involves managing a team for fund accounting, focusing on private equity and debt fund structures, client interactions, and operational controls.
Top Skills:
Debt Fund StructuresFinancial ServicesFund AccountingPrivate Equity
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
