JioStar
Associate Director - Product and Revenue Strategy, Entertainment Ad Sales
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Lead initiatives for ad product and technology in the entertainment sector, collaborating with cross-functional teams to enhance monetization and ad offerings.
Job Summary -
The incumbent will lead high impact Ad product & Ad tech initiatives for the entertainment vertical. You will act as a bridge between sales, ad product, ad operations, and leadership to roll out new Ad offerings and enhance the features of existing offerings. Will identify new ad tech related opportunities to scale up monetization, pricing, packaging, and new format rollouts aligned with market needs and internal capacity.
About the team -
The Entertainment PRS (Product, Revenue & Strategy) function plays a critical role in defining how we monetize Entertainment Content, package ad offerings, optimize yield, and introduce innovative new ad offerings to stay ahead in the market. We operate at the intersection of technology, product, and monetization, driving programs that can scale up revenue and make Jiohotstar Entertainment preferred destination for advertisers too.
Key Responsibilities
- Drive high impact ad product launches (e.g. new ad formats, targeting, ad experiences)
- Work with cross functional stakeholders (Sales, Product, Engineering, ad ops, BI)
- Influence roadmap priorities by aligning stakeholders on objectives and outcomes
- Coordinate with stakeholder teams to manage dependencies and ensure timely execution
- Partner with sales teams to sell packaged propositions, custom solutions, strategic deals and resolve teething tech issues
- Regularly communicate program updates, decisions, and risks to leadership concisely and visually
- Coordinate pilot launches, A/B testing, feedback loops, and scale rollout.
Skills & Attributes for success
- 5 to 8 years of experience in digital media, adtech, programmatic, or product / revenue / monetization roles.
- Hands on experience driving one or more of: ad product development, pricing & packaging, programmatic monetization, yield management, new ad formats.
- Deep understanding of the advertising ecosystem (DSPs, SSPs, exchanges, header bidding, private marketplaces, targeting).
- Experience collaborating with cross-functional stakeholders (sales, product, engineering, Ad ops).
- Ability to think commercially and translate product levers into revenue impact.
- Excellent communication skills and ability to influence stakeholders.
- High ownership mindset, ability to operate in ambiguity, structured thinking.
Preferred Education & Experience
- A Bachelor's/Master’s degree with a minimum of 5-8 years of experience. Experience in Product/Strategy/Program roles in OTT/Media/Adtech is a must.
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
Top Skills
Ad Tech
Digital Media
Programmatic
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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