Lead martech and channel modernization by analyzing channel performance, translating business needs into structured use cases, coordinating cross-functional execution with marketing, platform, and analytics teams, ensuring platform feasibility and scalability, and measuring outcomes to drive continuous optimization.
Requisition Number: 2370193
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
This role focuses on improving marketing channel performance and translating business needs into actionable use cases. The individual will work closely with marketing, analytics, and platform teams to identify opportunities, define structured solutions, and drive initiatives from concept through execution.
The role requires a strong blend of analytical thinking, structured problem-solving, and cross-functional coordination, with an emphasis on hands-on execution and delivery.
Primary Responsibilities:
Required Qualifications:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
#njp
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
This role focuses on improving marketing channel performance and translating business needs into actionable use cases. The individual will work closely with marketing, analytics, and platform teams to identify opportunities, define structured solutions, and drive initiatives from concept through execution.
The role requires a strong blend of analytical thinking, structured problem-solving, and cross-functional coordination, with an emphasis on hands-on execution and delivery.
Primary Responsibilities:
- Channel Performance Analysis & Optimization
- Analyze performance across marketing channels (email, paid media, web, etc.) to identify improvement opportunities
- Use data and insights to recommend changes to targeting, messaging, and channel mix
- Support continuous improvement through structured testing, measurement, and iteration
- Use Case Development (Core Responsibility)
- Translate business needs into clear, structured use cases, including:
- Problem statement
- Proposed solution
- Expected business impact
- Data and platform requirements
- Work with stakeholders to refine use cases and ensure alignment on scope and outcomes
- Standardize templates and approaches for defining and documenting use cases
- Translate business needs into clear, structured use cases, including:
- Cross-Functional Execution & Coordination
- Drive use cases through execution by coordinating across:
- Marketing teams
- Martech/platform teams
- Data and analytics teams
- Track progress, manage dependencies, and proactively resolve blockers
- Ensure initiatives move efficiently from concept to activation
- Drive use cases through execution by coordinating across:
- Martech & Platform Collaboration
- Leverage understanding of marketing platforms (e.g., marketing automation, CRM, CDP) to:
- Translate business requirements into platform-relevant use cases
- Ensure feasibility and scalability of solutions
- Partner with platform teams to support execution of use cases
- Leverage understanding of marketing platforms (e.g., marketing automation, CRM, CDP) to:
- Measurement & Continuous Improvement
- Measure the impact of implemented use cases against defined objectives
- Feed insights back into future optimization cycles
- Build a repository of learnings and best practices
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- 8+ years in Marketing Operations, Growth, Channel Optimization, or similar roles
- Experience in B2B or enterprise marketing environments preferred
- Demonstrated experience in taking initiatives from idea to execution
- Experience working with the Adobe suite of products, marketing automation platforms, and Salesforce
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
#njp
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