Manager - Marketing Operations and Sales Enablement

Requisition Number: 2386014
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:

• Own intake coordination and request steerage for PBM and pharmacy sales enablement support
  • Manage the intake process for sales enablement requests across PBM and pharmacy growth teams, ensuring requests are captured clearly, routed appropriately, prioritized against business needs, and coordinated with the content creation team for timely execution
• Maintain source-of-truth documentation on business priorities to guide intake decisions
  • Own and maintain documentation of PBM and pharmacy business leadership priorities, strategic growth areas, must-win opportunities, campaign priorities, and enablement focus areas to inform request steerage, prioritization, and resource allocation
• Manage the ticketing queue and coordinate delivery with content creators
  • Oversee the ticketing queue for incoming sales enablement requests, monitor status and turnaround expectations, identify risks or bottlenecks, and coordinate closely with content creators to support timely, high-quality delivery of approved materials
• Own and maintain digital slide and content libraries that enable sales self-service
  • Manage PBM and pharmacy sales enablement content libraries, including slide libraries, template libraries, self-service assets, and reusable content modules, ensuring materials are easy to find, current, organized, and aligned to approved messaging and brand standards
• Lead document lifecycle strategy and content maintenance processes
  • Manage the process for content review, refresh, retirement, replacement, and version control to ensure digital sales enablement materials remain accurate, timely, compliant, and useful. Establish and maintain operating rhythms that keep high-value content current and reduce use of outdated or duplicative materials
• Manage content taxonomy, customization rules, and usage guidance
  • Own taxonomy and classification of documents and clients, including source-of-truth guidance on customization requirements and mandatory, strategic, or optional content designations. Ensure users understand what content to use, when to use it, and where customization is required or restricted
• Build, maintain, and educate users on self-service and template libraries
  • Develop and maintain self-service tools, templates, guidance documents, and user education materials that help sales and growth teams efficiently access and apply approved content. Support adoption through training materials, communications, and ongoing reinforcement of library standards and processes
• Support content creation for priority sales enablement needs as capacity allows
  • Create or adapt sales enablement materials when needed, including custom slides, presentation updates, one-pagers, follow-up materials, training content, and account-specific collateral, while ensuring primary focus remains on intake, content operations, library management, and delivery coordination
• Improve speed, quality, and reusability across PBM and pharmacy enablement content operations
  • Identify opportunities to streamline request handling, reduce duplicative work, improve content reuse, increase self-service adoption, and strengthen quality control across PBM and pharmacy sales enablement materials
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Qualifications - External
Required Qualifications:

• 8+ years of experience in marketing, sales enablement, content operations, project coordination, communications, knowledge management, proposal support, or a related business function
• Experience managing an intake process, ticketing queue, project workflow, content request process, or similar operational system with multiple stakeholders and deliverables
• Experience maintaining content libraries, document repositories, sales enablement materials, knowledge management systems, or similar digital asset environments
• Solid proficiency with Microsoft Office, especially PowerPoint, Word, Excel, and Outlook, with the ability to create, edit, organize, and maintain polished sales-facing materials and templates
• Demonstrated ability to organize, prioritize, and steer a high-volume queue of requests based on business need, urgency, audience, and available resources
• Demonstrated solid organizational skills, including ability to manage version control, content taxonomy, document lifecycle processes, naming conventions, usage guidance, and source-of-truth documentation
• Demonstrated solid written communication skills, with the ability to create clear process documentation, user guidance, training materials, and stakeholder communications
• Demonstrated solid attention to detail, including accuracy of content, metadata, formatting, versioning, permissions, ownership, expiration dates, and required updates
• Demonstrated ability to work cross-functionally with sales, growth, marketing, PBM, pharmacy, product, clinical, compliance, and business leadership stakeholders
• Demonstrated sound judgment in determining when requests should be fulfilled through self-service content, routed to content creators, prioritized for custom development, or escalated for leadership input
• Demonstrated ability to operate in a fast-paced environment with shifting priorities while maintaining process discipline, stakeholder responsiveness, and content quality

Preferred Qualifications:

• Experience with sales enablement platforms, content management systems, digital asset management tools, ticketing systems, project management tools, or workflow platforms
• Experience developing or maintaining self-service content models, template libraries, content governance processes, or field enablement resources
• Experience working within brand, legal, compliance, regulatory, or formal content review processes
• Experience supporting PBM, pharmacy, specialty pharmacy, infusion, behavioral health, health care, B2B, or complex enterprise sales environments
• Familiarity with finalist presentations, capabilities decks, renewal support, campaign handoffs, client meeting materials, or other sales pursuit collateral
• Demonstrated ability to create or adapt sales-facing content, including presentations, one-pagers, executive-ready materials, training decks, or account-specific collateral

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.