Lead - Developer Marketing

Who are we and what do we do?

BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.

With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.

Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.

Location

This is a remote position; however, the role requires the candidate to be based in Mumbai.

Role in nutshell

BrowserStack recently acquired a YC-backed startup Requestly. You will own the end-to-end growth and go-to-market strategy for it from product growth and self-serve funnels to top-of-funnel acquisition across content, SEO, landing pages, ads, creators, communities, and partnerships.

This is a hands-on, builder role where you will define strategy and execute across channels. You will directly contribute to customer acquisition, MAU growth, and activation by launching experiments across the entire growth stack

Desired experience

• 3–6 years of relevant experience working on developer-focused products or platforms (e.g., APIs, SDKs, dev tools, SaaS for developers).

• Experience engaging with developer communities across platforms like:

  • GitHub

  • Stack Overflow

  • Discord / Slack

  • X (Twitter), Reddit, or forums

  • Hackathons, meetups, or webinars

• Comfortable working directly with APIs, web tools, and developer workflows, and able to understand and explain technical concepts clearly.

• Familiar with basic growth and distribution channels for developer products, such as:

  • Content and SEO

  • Community-driven growth

  • Partnerships with other dev tools or platforms

  • Launches on Product Hunt, GitHub, etc.

• Comfortable using tools like:

  • CMS / documentation platforms

  • Analytics tools (e.g., GA, Amplitude, PostHog)

  • GitHub, Notion, Requestly, or similar dev tooling

What will you do?

• Create and maintain high-quality technical content including: Product documentation, Tutorials and guides, Blog posts, Use-case pages, Sample APIs, SDKs, and Collections

• Work closely with Product and Engineering to improve developer onboarding and time-to-first-value, translate new features into clear, developer-friendly narratives, shape docs, examples, and workflows based on real developer feedback.

• Build and grow Requestly’s presence across developer ecosystems such as GitHub, Stack Overflow, Discord / Slack / Reddit, X (Twitter) / YouTube and Developer forums and communities.

• Plan and run developer-focused initiatives like Hackathons and Partnered events with other dev tools.

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

• Gratuity as per payment of Gratuity Act, 1972

• Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

• Remote-First work environment that allows our people to work from home

• Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience