Leads digital media planning and omnichannel campaign strategy across YouTube, Meta, DV360, OTT/CTV, and publishers. Uses audience research and analytics to allocate channels, track KPIs, optimize campaigns, and deliver post-campaign analyses. Manages pacing, ad operations, publisher relationships, client presentations, new business pitches, and junior planner mentorship.
The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.
Job Description:
Core Responsibilities
- Media Strategy & Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
- Audience Insights & Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
- Client Leadership & Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
- Campaign & Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
- Team Leadership & New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.
Required Skills & Expertise
- Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.
- Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.
Location:
MumbaiBrand:
IprospectTime Type:
Full timeContract Type:
Permanentdentsu Mumbai, Maharashtra, IND Office
Mumbai, India
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Leads digital media planning for full-funnel, omnichannel campaigns across YouTube, Meta, DV360, OTT/CTV, and publisher platforms. Uses audience insights and analytics to guide channel allocation, monitor KPIs, optimize campaign performance, and deliver post-campaign analyses. Serves as a strategic client partner, manages publishers and ad operations, mentors junior planners, supports test-and-learn initiatives, and contributes to new business pitches.
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