Manage digital marketing initiatives by owning acquisition metrics, optimizing campaigns, and collaborating across teams to improve performance in fintech.
Your Role
- Owning and tracking full-funnel acquisition metrics across channels from impressions to activation and using data to draw insights and derive learnings
- Designing and running structured experiments, planning budget across channels, campaigns, creatives, audiences, bidding, and onboarding flows, with clear hypotheses, success criteria, and root-cause diagnosis
- Acting as the single-threaded owner for digital acquisition outcomes, taking end-to-end responsibility of key channels (Meta/Google/others) beyond campaign execution, including coordination with product, tech, analytics, and partners
- Proactively identifying performance gaps and drive resolution, demonstrating resilience through multiple iterations rather than escalating, deflecting, or chasing quick wins
- Continuously optimising campaigns and funnels with a long-term, efficiency-first mindset, prioritising user quality and downstream metrics over vanity indicators
- Building deep user and market understanding through research, customer feedback, and competitor analysis to inform acquisition strategy and messaging
- Communicating transparently and collaborating cross-functionally, sharing insights and learnings openly to align teams and influencing decisions with data and clarity
Qualifiers
- 3-6 years of hands-on digital marketing experience with 2-3 years in fintech / broking space running Google/Meta ads and other channels end-to-end
- Comfort working with Appsflyer / Firebase / GA4 / similar tools
About Dream Sports
Dream Sports, India’s leading sports technology company, powers the fan journey for 300 million sports fans across entertainment, content, gaming, travel, AI, and grassroot sports development. Its portfolio includes Dream11, a sports entertainment platform; FanCode, India’s digital sports destination; DreamSetGo, India’s premium sports travel and experiences platform; Dream Cricket, an AAA mobile sports game; Dream Horizon, our battle-tested tech, now open-sourced & free for all, Dream Sports AI, reimagining sports with AI, and Dream Money, empowering every Indian to grow their net-worth. The company is also home to the Dream Sports Foundation, its philanthropic arm.
Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports is headquartered in Mumbai.
For more information: https://dreamsports.group/
Top Skills
Appsflyer
Firebase
Ga4
Google
Meta
Dream Sports Mumbai, Maharashtra, IND Office
Peninsula Business Park, Mumbai, Maharashtra, India, 400013
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