The role involves shaping content strategy and development for daily fiction, using insights and AI tools to optimize storytelling and monitor performance across shows.
The role is responsible for driving content strategy for daily fiction on the GEC, ensuring that all development decisions are rooted in audience insight, competitive dynamics, and brand positioning. The individual will shape what stories are told, why they are told, and where they are placed, using a combination of creative judgement, data, and AI-led insights to build a sustainable, high-performing content pipeline.
Key Responsibilities
- Content Strategy (Core): Identify content gaps, over-served themes, and white spaces within the channel and against competition. Build long-term IP planning frameworks—new launches, revamps, extensions, and exits. Track and identify shows for remake across regional and international markets
- Strategic Content Development: Translate strategy into clear creative briefs for producers and internal development teams. Evaluate concepts, bibles, and scripts through a strategic lens—target audience, scalability, longevity. Shape story engines and character worlds to ensure repeatability, stretch, and flexibility over time. Guide major narrative decisions such as leaps, resets, and tonal shifts based on performance signals.
- AI- & Data-Led Decision Making: Use AI tools to: Analyze viewing behaviour, audience drop-offs, and engagement patterns at a granular level. Track viewer sentiment and narrative fatigue across ongoing shows. Run scenario-based story simulations (e.g., impact of a leap, new character entry, genre shift). Partner with research teams to convert raw data into actionable content strategy insights. Establish AI-enabled workflows that improve speed, predictability, and consistency in content decisions.
- Performance Monitoring & Course Correction. Own content performance reviews for fiction shows—launch, steady-state, and decline phases. Recommend strategic interventions: storyline pivots, cast changes, format adjustments, or marketing pushes. Build frameworks for early warning signals and revival triggers.
- Cross-Functional Leadership: Work closely with Programming, Marketing, Research, On Air Promotion to ensure one aligned content narrative. Present content strategy, slate plans, and performance learnings to senior leadership. Act as the strategic bridge between creative teams and business objectives.
Skills & Competencies
- Strong understanding of Indian GEC audience cohorts and viewing behaviour.
- Passion for content – within India as well as international formats.
- Ability to balance creative instinct with data-backed decision-making.
- Comfortable working with AI tools, dashboards, and insight frameworks.
- High stakeholder influence and presentation skills.
Preferred Experience:
- 6-8 years of relevant work experience
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
Top Skills
AI
Content Management Tools
Data Analytics
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
Similar Jobs
Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
The Product Security Engineer will enhance SailPoint's Product Security Program by performing technical work in scanning, auditing, and advising developers on security practices throughout the software development lifecycle.
Top Skills:
BitbucketDastDockerGitGitlabIastJIRAKubernetesSastScaServicenow
Fintech • Information Technology • Financial Services
The Fund Reimbursement Accounting Associate will support monthly postings, analysis, payments matching, reporting and controls for Global Fund Reimbursement Accounting, interacting with various stakeholders globally.
Top Skills:
Oracle
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Responsible for driving business opportunities within mid-market clients, maintaining relationships, forecasting sales, and collaborating with internal teams to succeed in sales quotas.
Top Skills:
Business DevelopmentCybersecurity SolutionsSales Process
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
