Overview:
Guidepoint is a leading research enablement platform designed to accelerate understanding and empower decision‑making through real-time access to data and hard-to-source knowledge. Backed by the world’s largest network of expertise, the company provides critical context and dimension on any topic, helping top companies and investors to rapidly turn answers into action.
As a Lead Qualification Associate at Guidepoint, you will play a key role in evaluating potential leads to ensure alignment with our ideal client profile. This role requires strong analytical skills, attention to detail, and an aptitude for data-driven decision-making. Your contribution will directly impact the success of our marketing efforts by allowing the seamless progression of qualified leads through the marketing funnel.
This is a hybrid position out of our Pune office.
What You’ll Do:
- Assess the quality of lead submissions coming from our marketing channels to establish whether they meet the minimum thresholds for consideration by our sales teams
- Categorize leads according to scoring models that rank and prioritize them based on quality, suitability, and potential value to the company
- Support the seamless progression of qualified leads through our system, determining where they fit in the marketing funnel, and transitioning them through each stage
- Establish whether leads should remain in the marketing nurture funnel or move directly to sales based on their fit and readiness
- Collaborate with stakeholders to develop and maintain a lead classification framework, consistently reassessing and refining for effectiveness and proposing improvements when necessary
- Define a process for ensuring thorough lead evaluation and continually reassess the efficacy of employed tools, amending them as needed
Required Qualifications:
- Master’s degree required (Marketing,Economics, Business, Mathematics or Data Analytics a plus)
- 3+ years of experience working for a global company
- Knowledge with Salesforce and the Microsoft Suite required
- Highly organized, with an aptitude for data-driven decision-making, categorization, and process optimization
- Excellent communication and project management skills, with the ability to work on cross-functional initiatives
- Fluent English essential
Preferred Qualifications:
- Solution-oriented, with a balance of creative and analytical thinking
- Comfortable working in a fast-paced and dynamic hands-on environment
What We Offer:
- Competitive compensation
- Employee medical coverage
- Central office location
- Entrepreneurial environment, autonomy, and fast decisions
- Casual work environment
Competencies:
- Maintain problem solving skills and a proactive work style
- Strong interpersonal & communication skills
- Independent contributor with drive
- Collaborative and teamwork-oriented
- Accountable for work and take ownership of tasks
- Strategic thinker
About Guidepoint:
Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action.
Backed by a network of nearly 1.5 million experts and Guidepoint’s 1,300 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful.
At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.
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