Lead - New Business

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Job Description

Director – E-Commerce Strategy & New Business

Experience: 7 to 10 Years

General Description

As Director – E-Commerce Strategy & New Business, you will own the growth charter for e-commerce new business and strategic expansion. The role requires strong hands on expertise across marketplace and quick commerce platforms, combined with the ability to build winning strategies, lead client conversations, and close business.

You will be responsible for qualifying inbound leads, identifying growth opportunities through deep account and category understanding, developing end to end e-commerce strategies, and converting opportunities into long term partnerships. Post conversion, you will ensure seamless onboarding through close collaboration with legal, commercial, and delivery teams. You will also play a leadership role in stabilizing high priority or underperforming businesses and driving them back to growth.

Key Responsibilities

New Business Leadership & Conversion

• Own all inbound e-commerce leads from initial qualification to final conversion.
• Evaluate business potential through category assessment, platform maturity, and competitive benchmarking.
• Build comprehensive e-commerce strategies covering media, non media, fulfillment, content, and measurement.
• Lead senior client presentations and confidently close opportunities aligned with client expectations.

Strategic Partnerships & Market Intelligence

• Work closely with platform partners including Amazon, Flipkart, Myntra, Blinkit, Zepto, Instamart, and BigBasket.
• Capture partner led intelligence, category trends, beta opportunities, and platform innovations.
• Translate partner insights into sharp strategic narratives for pitches and client growth plans.

Hands On Execution & Growth Identification

• Maintain strong hands on experience in campaign execution and management across marketplaces and quick commerce.
• Identify growth levers across CPAS, PPA Ads, search, display, and discovery formats.
• Review live campaigns to identify scaling opportunities, efficiency improvements, and incrementality drivers.
• Guide teams on advanced bidding, budget allocation, and full funnel activation strategies.

Client Onboarding & Internal Collaboration

• Partner closely with legal, finance, and commercial teams to enable smooth onboarding post conversion.
• Ensure structured and clear handover to business delivery teams with no dilution of client expectations.
• Act as senior escalation support during early stages of engagement.

Business Planning & Leadership

• Own annual operating plans for existing e-commerce businesses with focus on growth and profitability.
• Step in to support high pressure or underperforming businesses and bring them back to stability.
• Bring best in class e-commerce practices and thought leadership into the organization.

Platform & Capability Expertise

• Marketplaces: Amazon Ads, Flipkart Ads, Myntra.
• Quick Commerce: Blinkit, Zepto, Instamart, BigBasket.
• Strong expertise in CPAS and PPA Ads across platforms.
• Deep understanding of e-commerce media and non media levers including fulfillment models, SEO, A+ content, conversion optimization, and measurement.

Key Skills & Competencies

• Proven ability to build strategy and close new business.
• Strong hands on campaign execution experience.
• Excellent client facing and presentation skills.
• Strategic mindset with commercial acumen.
• Ability to lead cross functional teams and partners.
• Understand advanced measurement and attributions.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.