The Lead - Mixed Methods Research will set strategic directions, oversee operational performance, and direct research analytics while ensuring profitable growth through innovative solutions and team development.
We are looking for a Senior Research Manager – Mixed Methods with 10–12 years of experience in consumer insights and market research. The ideal candidate will be an experienced researcher, strategic storyteller, and trusted client advisor, capable of leading end-to-end qualitative and quantitative research programs. This role requires the ability to translate complex consumer evidence into clear, executive-ready narratives, deliver actionable business recommendations, and drive client growth through insight-led consulting.
Job Description:
Experience:10–12 Years in Consumer Research, Market Research, or Insights Consulting.
Location:Mumbai
Key Skills:- Mixed Methods Research (Qualitative & Quantitative)
- Consumer Insights & Strategic Storytelling
- Executive Presentations & Insight Synthesis
- Research Design & Methodology
- Stakeholder & Client Management
- Business Development & Account Growth
- Proposal Development & Research Consulting
- Quality Review & Research Excellence
- Project & Team Leadership
- Problem Solving & Critical Thinking
- Lead end-to-end qualitative and quantitative research projects, from proposal development to final client presentations.
- Design research methodologies, discussion guides, questionnaires, and research frameworks aligned to business objectives.
- Conduct and oversee interviews, focus groups, ethnographic studies, usability testing, diary studies, surveys, and journey mapping.
- Synthesize qualitative and quantitative findings into compelling, executive-ready stories and strategic recommendations.
- Translate research outcomes into actionable business insights using strong storytelling and visualization techniques.
- Advise clients on appropriate research strategies and act as a trusted strategic partner.
- Manage client relationships, project delivery, timelines, budgets, and stakeholder communications.
- Develop proposals and support business development through insight-led consulting and account expansion.
- Ensure methodological rigor, quality standards, and excellence across all research deliverables.
- Mentor and guide junior researchers while fostering collaboration and capability building across mixed-method research teams.
- Bachelor's or Master's degree in Marketing, Psychology, Sociology, Business, Statistics, or a related discipline.
- 10–12 years of experience in qualitative and quantitative market research across multiple industries and global markets.
- Proven expertise in research design, consumer insights, and strategic consulting.
- Strong experience in executive storytelling, stakeholder management, and client presentations.
- Demonstrated ability to independently manage complex research engagements and deliver high-impact business recommendations.
- Excellent communication, leadership, analytical thinking, and problem-solving skills.
Location:
DGS India - Mumbai - Thane Ashar IT ParkBrand:
MerkleTime Type:
Full timeContract Type:
Permanentdentsu Mumbai, Maharashtra, IND Office
Mumbai, India
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