Lead Data Analyst

Posted 9 Days Ago
Be an Early Applicant
Mumbai, Maharashtra
Hybrid
5-7 Years Experience
AdTech • Digital Media • Marketing Tech
Marketing built on proof, not promises.
The Role
Lead Data Analyst role at Digitas India with 6-9 years of experience in Google Analytics Implementation/ Web Analytics/ Google Cloud Basics. Responsibilities include complete ownership of deliverables, client liaising, analytics tool implementation, advanced data analysis, and technical support. Requires strong skills in Google Analytics, Google Tag Manager, GA4, Firebase, Data Studio, Big Query, and JavaScript.
Summary Generated by Built In

Company Description

Digitas is the Global Marketing & Technology Services brand and part of Publicis Groupe.

Digitas' Connected Marketing Agency proposition is based on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes for our clients. Recognised by Gartner, Forrester, IDC and WARC, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices.

Digitas India’s 300+ member technology teams works with some marquee brands in India, North America, UK, Nordics and Australia. Our teams comprise of people with some of the most advanced technology skillsets and platform expertise – Front end, Mobile, Content Management (Sitecore, Adobe, Episerver, Drupal], Commerce [Hybris, Demandware, Magento, Sitecore], Marketing Automation [Adobe, Salesforce], DevOps, Cloud Infrastructure and more. We are Strategic & implementation partners with best OEM’s like Sitecore (Gold), Adobe (Premium), Salesforce, Acquia.

Our offices are in Ahmedabad, Bangalore, Gurgaon and Mumbai, with flexible options for our talent to operate from any part of the country.

To connect with Digitas or learn more, visit: www.digitas.com/en-in/

Qualifications

Experience:

6-9 years in Google Analytics Implementation/ Web Analytics/ Google Cloud Basics

Qualification:

Google Analyst certified, BE/B.tech/M.tech/BCA/MCA 

Job Role:

  • Complete ownership & ensuring the accuracy & timeliness of all deliverables as per expectation.
  • Support the client teams for GA, GTM, GA4 setup, You should own the implementation
  • Liaise with clients, collect requirements, help shape strategy and delivery of robust analytics solutions
  • Support client engagements and internal teams from a data and technical perspective
  • Present recommendations to clients and internal teams professionally
  • Leverage advanced analytics to explore and analyze data from multiple sources, and elevate the conversation with stakeholders
  • Help/Own Analytics tool implementation as per business requirements

Primary Skills:

  • Very strong skills in Google Analytics 360, Google Tag Manager 360 and GA4 (GTM and GA)
  • Good Knowledge Firebase and Mobile Analytics Tagging
  • Data Studio
  • Experience in working on Big Query/SQL for GA data is must
  • Strong Technical knowledge in implementation of Google Analytics 360 Is mandatory
  • Good in JS skills is must as he need to do some analytics development (Coding background is preferable)
  • Google Optimize 360, Ads Data hub
  • Must have Google Analytics implementation experience at least 8-10 Projects (Development), and have worked on Any tag management system

Secondary Skills:

  • Proficiency in BI intelligence platforms and visualization techniques for data analysis, reporting and presentation – Advanced Excel, Tableau, etc.
  • Server side Tagging experience
  • Knowledge of google Marketing platform
  • Google Cloud Platform/ Big Query Knowledge
  • Adobe Analytics good to have
  • Adobe Launch
  • Google Optimize/AB Testing/ Adobe Target

Apply Now!

Top Skills

JavaScript
SQL
The Company
HQ: Irving, TX
8,000 Employees
Hybrid Workplace
Year Founded: 1969

What We Do

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world.

Why Work With Us

Check out these resources to learn more about what makes Epsilon EPIC:
• Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
• DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
• CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog

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