Lead design and implementation of Adobe Customer Journey Analytics solutions. Conduct discovery workshops, translate business needs into analytics frameworks and KPIs, define CJA reporting for campaign measurement, and partner with technical teams on data models and integrations (AEP, Marketo, CDP). Lead dashboard strategy, governance, implementation oversight, and mentor junior team members to drive adoption and scalable analytics across the Adobe ecosystem.
Key Responsibilities
- Lead the design and implementation of Adobe Customer Journey Analytics solutions aligned to business, marketing, and performance measurement objectives
- Conduct discovery sessions and stakeholder workshops to understand current-state analytics capabilities, reporting gaps, data dependencies, and priority use cases
- Translate business requirements into scalable analytics frameworks, KPI definitions, data requirements, and reporting structures
- Define how CJA should be used to support campaign measurement, customer journey visibility, and performance reporting across digital, marketing automation, and customer data platforms
- Assess existing analytics implementations and recommend whether current configurations can be extended, optimized, or redesigned
- Partner with technical teams to shape data models, data views, source integration requirements, and reporting design decisions across CJA, Marketo, AEP, and Adobe CDP / RTCDP
- Guide the functional design of reporting solutions that leverage data from web, campaign, CRM, identity, and audience platforms to create more unified performance visibility
- Lead dashboard and reporting strategy, including executive, operational, and performance-oriented views tailored to stakeholder needs
- Develop phased recommendations that balance near-term business priorities with long-term scalability across the Adobe ecosystem
- Facilitate stakeholder alignment, solution reviews, design discussions, and requirements sign-off across business and technical teams
- Provide strategic oversight during implementation, testing, user validation, and enablement activities
- Establish best practices for governance, taxonomy alignment, metric consistency, and reporting adoption across interconnected analytics and activation platforms
- Mentor junior team members and guide cross-functional teams through complex analytics initiatives
Required Skills & Qualifications
- 7+ years of experience in digital analytics, marketing analytics, customer journey analytics, or a related consulting discipline
- Strong hands-on and solution design experience with Adobe Customer Journey Analytics
- Proven experience leading discovery, requirements gathering, KPI alignment, and reporting strategy for enterprise analytics programs
- Strong understanding of campaign measurement, funnel reporting, journey analysis, and digital performance analytics
- Experience translating business needs into analytics frameworks, platform requirements, and scalable reporting solutions
- Strong working knowledge of Adobe Experience Platform (AEP) concepts, including schemas, datasets, identities, and upstream dependencies that influence CJA design and reporting readiness
- Familiarity with Adobe Real-Time CDP / Adobe CDP and how unified profiles, audiences, and customer data activation strategies influence measurement and reporting use cases
- Familiarity with Marketo data structures, campaign performance reporting requirements, and marketing automation data flows relevant to CJA reporting design
- Experience working across cross-channel data integration patterns involving marketing automation, CDP, CRM, and digital analytics platforms
- Excellent stakeholder management, workshop facilitation, and communication skills
- Ability to operate effectively in ambiguous environments and shape phased, practical recommendations
- Proven experience leading teams and delivering complex analytics transformation initiatives
Preferred Qualifications
- Experience with the broader Adobe Experience Cloud ecosystem, including Adobe Analytics, AEP, RTCDP / Adobe CDP, Marketo, and related platforms
- Experience designing measurement frameworks and reporting solutions for marketing, digital, or customer experience organizations
- Familiarity with dashboard wireframing, reporting design, and executive storytelling
- Working knowledge of tagging, instrumentation, and data quality considerations that affect analytics accuracy
- Experience supporting testing, enablement, and adoption for enterprise analytics rollouts
- Relevant Adobe or analytics certifications
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