What’s up? We’re VaynerMedia! We are a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, Singapore, Australia, Thailand, Japan and Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +250, servicing a diverse client all around the region.
The PITCH
We are creators, influencers, creative industry rogues, and SuperBowl stars. We are not just on the internet; we are creating the stuff the internet wants to see. We’re insane for what we do and the people we do it with. We move so fast and make so much good shit that we can’t even keep up with ourselves. So, we need more folks just like us, the unconventional, less-obvious, unseasoned (or over seasoned) social pros. But above all - passionate makers and culture shakers.
Want in? We love subversive artists, obsessive makers, dedicated creators. What’s your hustle? Documentarian? DJ? Sports junkie? Fashionista? Blogger? Vlogger? Retired logger? Are you an Insta-feind? We’re down with all of that. Just as long as you love making shit and are really good at it.
This exciting opportunity of a role-based in, Gurugram India will allow you to collaborate with the team as well learn from experts globally. You will manage and drive our Influencer expertise and someone who is familiar with the India landscape.
Geeking the influencer space in and out in the India market for 2+ years now? Fluent in Social Media Language? Oh well, we could be meant to be ---
Here’s where you come in.
- Research, source and find the best influencers for upcoming projects, matching the talent with the brief in an interesting and suitable manner
- Manage the relationship with the KOL’s (KOL- Key Opinion Leaders) used on projects, overseeing the negotiation, managing the contracting process and liaising with the talent to ensure they deliver to the brief
- Assist VaynerMedia in content principles and the shooting guides for influencers/KOLs/Celebs in India
- Work with us on creating what the content principles for all KOL assets for a certain campaign, the brand's role and engagement with that content, and develop KOL briefing guides for video and photo production and help us create a virtual lab for KOL product presentation --- all the above for India
- Strategise | Create & Execute influencer marketing campaigns for brands, end to end in alignment with the brand objectives and campaign strategy
- Identify | Evaluate & Establish contact with the potential influencer
- Manage end to end influencer partnerships — contract negotiations, contract finalisation, content briefing and execution, understanding the content produced and its alignment to the brand requirement and performance analysis and reporting
- Collaborate with internal teams to understand brand briefs, and integration of influencers to make it a cohesive campaign
- Monitor and report on campaign performance metrics, providing insights and recommendations for optimisation
- Ensure all influencer content is in line with brand guidelines and adheres to legal and ethical standards
- Responsible for developing and executing influencer marketing strategies for brands in the B2C market that will drive brand awareness, engagement and growth
- Understanding of brand campaigns interlinked to influencers and how and why influencers can lead to the success of a campaign or assist a brand in creating a long term brand recall / awareness
Here’s the Gig --
- Do you know social media inside & out?
- Are you experienced in writing clear briefs, and communicating with influencers from micro to celeb?
- Past experience of managing successful influencer campaigns
- Excellent communication and relationship building skills
- Deep familiarity with influencers landscape, including recommending/ booking talent
- Ability to strategically recommend breakthrough programs leveraging influencers
- Strong analytical skills and experience with performance metrics and reporting tools
- Proficiency in using influencer marketing platforms and tools
- Experience with budgeting and contract negotiation
- Experience with large brand and large-scale activations
- Being familiar with rights, contracting is a big plus
- Do you have any relationships with influencers/talent?
- It would be amazing if you yourself are a KOL/talent
- Then this is the role for you!
The potential candidate needs to have an understanding of influencer segmentation across categories, influencers across Tier I & Tier II cities and should have a sound knowledge of the average / potential costing charged
What you should know about VaynerMedia
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
