The Trade Head will develop and execute trade strategies, manage stakeholder relationships, and drive distribution and sales growth across channels.
Job Description
Trade Head
Position Summary
As a Trade Head for the DRL – Nestle JV ,the incumbent will be responsible for developing and executing effective trade strategies to setup distribution, maximize revenue, and ensure optimal brand presence across all trade channels. This role requires strong leadership, strategic thinking, and operational execution to drive business growth.
Main Responsibilities
- Design Trade Channel Strategy (Traditional & Organized) and sharp Implementation plan for 3-4 Nutrition categories. Liaison closely with the Demand teams – Prescription and consumer
- Detail route to market and Channel wise KPIs, ensuring Execution excellence
- Build an Annual Operating Plan and design Infrastructure and Sales Budgeting.
- Design & implement Trade and Channel programs - Stockists, Perfect store design and Shopper programs
- Build models for alternative distribution channels for new markets and develop a consumer stockiest network and drive automation
- Data-Driven Decision Making
- Analyze sales data, market trends, and customer feedback to identify growth opportunities.
- Use insights to refine trade strategies and improve market penetration.
- Liaison to build emerging offline channels & incorporate in the larger Infrastructure network
- Stakeholder Management – Collaborate with existing teams in parent entities including teams like Trade (GT, MT & Organized Pharmacy) Team, Shopper Marketing, Customer marketing team, etc
- Current Team – Customer Marketing / Modern Trade KAM + Work closely with the Sales Manager and a 150+ member team to implement the sales plans.
Qualifications
- Education: MBA/PGDM in Sales, Marketing, or related field.
- Experience: 12-15 years of experience in trade marketing, sales, or channel management, preferably in FMCG, Pharma, or Nutrition industries.
- Prior Experience in Distribution Setup with a proven track record in managing large-scale trade operations and Sales Development – preferably in Food, Nutraceuticals, Personal care
Skills & Competencies
- Strong analytical and strategic planning skills.
- Excellent communication and negotiation abilities.
- Proficiency in trade marketing tools and sales analytics software.
- Ability to manage diverse stakeholders and build long-term partnerships.
Qualifications
Qualifications
- Education: MBA/PGDM in Sales, Marketing, or related field.
- Experience: 12-15 years of experience in trade marketing, sales, or channel management, preferably in FMCG, Pharma, or Nutrition industries.
- Prior Experience in Distribution Setup with a proven track record in managing large-scale trade operations and Sales Development – preferably in Food, Nutraceuticals, Personal care
Additional Information
Role is for the DRL - nestle JV .
Top Skills
Sales Analytics Software
Trade Marketing Tools
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What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
