Forbes Advisor is a new initiative for consumers under the Forbes Marketplace umbrella that
provides journalist- and expert-written insights, news and reviews on all things personal finance,
health, business, and everyday life decisions. We do this by providing consumers with the knowledge
and research they need to make informed decisions they can feel confident in, so they can get back to
doing the things they care about most.
We’re looking for a Head of Paid Marketing to lead Forbes Marketplace’s multi-channel performance
marketers based in India. Focusing on mentoring and developing our junior team members, providing
best-practices, campaign guidance and strategy development, while delivering key revenue KPIs.
Working closely with our vertical leads (based globally) to gain thorough understanding of their
categories, targets and priorities.
To succeed in this role, you will need proven leadership experience of leading a high-performance
marketing team, and be well-versed in Google SEM with an in-depth understanding of the smart
bidding strategies. The successful candidate will need to be highly analytical, well organized and have
excellent communication skills, with the ability to thrive in a fast-paced and collaborative
environment.
This is an exciting and wide-reaching role, working across multiple categories for a successful and
established business which still champions a ‘start-up’ sprint to move quickly and grow fast.
Responsibilities:
• Mentor and upskill our junior team members.
• Create processes, documentation and workflows covering campaign best practices,
strategy development, and performance optimization.
• Ensure a high level of campaign execution by every SEM Specialist.
• Oversee the creation, implementation, and optimization of paid marketing campaigns
across platforms.• Collaborate with vertical leads gaining thorough understanding of their categories,
targets and priorities.
• Manage challenges or concerns that arise from the senior team, vertical leads and junior
team members.
• Keep senior management and vertical leads updated on key opportunities, potential
risks and other key factors which affect the growth of their business vertical.
• Build and maintain relationships with buy-side partners to ensure paid marketing
accounts are healthy and utilizing the best products and strategies available.
• Manage your team’s staffing, allocation, and overall capacity.
• Delegate responsibilities to ensure that performance goals are delivered and team
objectives are met.
• Lead team to achieve targeted performance KPIs.
• Foster a culture of collaboration and excellence.
• Utilize data-driven analysis of paid marketing performance along with strategic
recommendations for continual improvement.
• Identify trends and insights across paid marketing campaigns to discover areas for
campaign growth or improvement.
• Collaborate with cross-functional teams to ensure tracking, data and reporting meet the
required needs to allow your team to optimize and scale paid marketing.
Professional Competencies:
• Proven leadership experience of leading a high-performance marketing team.
• Experienced and well-versed in Google SEM.
• In-depth understanding of Google SEM smart bidding strategies.
• Strong motivator with the ability to guide and develop junior team members.
• Proficient in developing best-practice and training documentation.
• Highly analytical and well organized.
• Ability to thrive in a fast paced ‘start-up’ environment.
• Highly motivated individual with a proven track record for exceeding expectations.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and ability to effectively multi-task in a deadline driven environment.• Confident in giving and receiving feedback.
Professional Skills
• Proven 12+years’ experience in SEM working on Google and Microsoft ads.
• 5+ years of experience in a leadership role.
• Experience with website analysis using a variety of analytics tools including Google
Analytics as well as internal reporting tools.
• Proficiency in managing large scale SEM accounts in a variety of different business
verticals.
• Ability to develop testing structures and compile deliverables based on performance to
the team and management.
• Excellent verbal and written communication skills.
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience in delivering paid social, native or display campaigns, a plus.
Perks:
● Day off on the 3rd Friday of every month (one long weekend each month)
● Monthly Wellness Reimbursement Program to promote health well-being
● Monthly Office Commutation Reimbursement Program
● Paid paternity and maternity leaves
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