Head of Marketing

REPORTS TO: Regional Director of Marketing & Communications 

DEPARTMENT: Marketing & Content Studio 

LOCATION: Mumbai  

BurdaLuxury is seeking an experienced head of marketing to oversee marketing, brand strategy, and events across its brands in the portfolio, Travel + Leisure India & South Asia and Lifestyle Asia India. This role will work closely with local editorial and sales teams and BurdaLuxury’s Content Studio, along with other cross-functional partners to drive commercial projects and advertising revenue by ideating, building, and executing high-impact marketing campaigns and events. This role will also work on the organisation and production of a number of large-scale signature event projects, brand-led partnership events, and consumer event initiatives. The ideal candidate is passionate about travel, luxury, and media, with a strong understanding of the nuances of the Indian market and the audiences of each brand. 

KEY RESPONSIBILITIES 

Strategic Execution 

• Translate regional marketing strategy into a market-specific plan that supports brand, audience, and revenue goals 

• Lead the execution of integrated campaigns across print, digital, social, and experiential channels 

• Manage market-level marketing calendar in coordination with editorial, sales, and events teams 

• Ensure alignment with regional branding, pricing, and creative frameworks 

• Work collaboratively with editorial, sales, social media, and Content Studio teams to develop strong brand guidelines for both brands, with a distinct look and feel and tone of voice 

Brand Partnerships & Campaign Delivery 

• Work closely with the Content Studio to identify creative opportunities for new marketing concepts, branding development, and events 

• Develop a thorough understanding of Travel + Leisure India & South Asia and Lifestyle Asia India to help articulate the brand's GTM proposition in terms of products, initiatives, and events 

• Work closely with sales and editorial to develop and conceptualise ideas that generate sponsorship opportunities 

• Develop local marketing proposals and oversee end-to-end campaign delivery 

• Track ROI and report outcomes to regional leadership 

Events & Experiential Marketing 

• Oversee planning and execution of flagship events (LSA 50, Travel + Leisure Delicious Dining Awards, Travel + Leisure India’s Best Awards) 

• Ensure event concepts align with regional creative direction and deliver against sponsor commitments 

• Manage event production budgets and vendor relationships 

Marketing Operations 

• Collaborate with regional team to oversee digital and physical distribution with support from local admin executive 

• Use regional project management tools (Monday.com) to track marketing, creative, and event timelines 

• Work cross-functionally with the Regional Content Studio for creative assets, campaign templates, and reporting 

• Build a strong database of consumers and target segments to strengthen our guest lists at signature events 

• Build a freelancer pool who can support on guest invitation events 

• Support the commercial team in pitching key initiatives 

• Deliver projects to clear revenue and cost targets 

People Leadership 

• Manage the India marketing team (2 executives) 

• Foster a culture of collaboration, accountability, and continuous learning 

• Support the regional rollout of new processes (e.g., project management system, pricing framework, creative asset library) 

QUALIFICATIONS 

• Bachelor’s degree in marketing or a related field 

• 7+ years of events and marketing experience 

• Strong communication skills, knowing how to take understand and translate complex ideas to various teams  

• Strong creativity and ability to think commercially 

• Ability to lead collaboratively within a matrix environment 

• Passion for making work that stands out and makes a difference for our audience 

• Graphic design ability and strong aesthetic sensibilities are a plus