The Head of Marketing is responsible for achieving profitability and market share targets through effective budgetary control and risk management. They will build brand strategies, analyze market conditions, implement innovative solutions, and foster a performance-driven culture within a marketing team while ensuring compliance with corporate governance norms.
JOB DESCRIPTION:
Financials, Profitability & Budgetary Control
- Achieve Market Share, bottom-line targets, top line & profitability.
- Operational Budgetary controls for cost and profit management.
- Risk Management in accordance with inventory/outstanding norms.
- Allocation of financial resources in line with business objectives and market potential.
- Evaluate investments through ROI analysis.
Building Brands / Therapy
- Create impactful communication and campaign to build brands and therapies in the Division
- Improve Specialty Coverage and Therapy Focus
- Analyze market conditions and forecast sales and market share.
- Implement Innovative and Creative Business Solutions to grow market/prescription base.
- Align division goals to organizational goals as measured by broad plans.
- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
- Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)
- Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
- Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio
- Undertake fieldwork to establish a strong connect with KOLs
- Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
People and Performance Management
- Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
- Foster performance driven culture in marketing team.
- Liaise with training and HR on succession planning for team’s upward movement Recommend appropriate rewards and recognition to retain talents
- Coach, guide and develop the brand managers / group brand managers in his / her team
- Collaboration with Sales team for effective and result oriented execution
Corporate Governance
- Key driver and custodian of organisation values - Pioneering, Achieving, Caring and Enduring
- Enduring values – facilitating communication of the same to all personnel across the country.
- Ensure compliance to Corporate Governance Norms & Ethical Trade practices all across.
Management responsibilities:
Marketing team of 7-8 team members
REQUIRED Experience / Critical Success Factors:
- MBA/PGDM from a pedigree institution
- Experience of 12-14 years with strong exposure to marketing in the Pharmaceutical industry
- Business size managed of 100 Cr+
- Team size managed of 4-5
Preferred Experience:
- Exposure to working in an MNC environment
- Exposure to mass market, secondary preference to specialty and super-specialty experience
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Product Management
DIVISION:EPD Established Pharma
LOCATION:India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 25 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Abbott Mumbai, Maharashtra, IND Office
16th Godrej BKC Plot C, Bandra Kurla Complex, Bandra East, एवेन्यू 3, G Block BKC, Bandra East, Mumbai, Maharashtra, India, 400051
Similar Jobs
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
The Ecommerce Media Manager at Mondelez will lead eCommerce media initiatives, creating media strategies to maximize ROI across various product categories. Responsibilities include campaign optimization, managing media strategies, collaborating with cross-functional teams, and leveraging first-party data to enhance digital marketing efforts.
Top Skills:
Media
Software • Conversational AI
As Head of Product Marketing at Conversive, you will lead a cross-functional team to create and implement strategic messaging and positioning. Overseeing product launches and budget management, you will also focus on optimizing processes for operational excellence within a dynamic environment.
Marketing Tech • Software
As a Marketing Manager, you will manage and execute brand marketing campaigns, conduct market research, develop case studies, and lead marketing projects. You will collaborate with cross-functional teams and stay updated on digital marketing trends to solve marketing challenges creatively and effectively.
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
