About the Role: You will be the senior-most marketing leader in the company, with end-to-end ownership of marketing strategy, execution, and results. You will work directly with the founders and lead execution through internal team members and/or external specialists. This is not an advisory role — you own the roadmap, the numbers, and the outcomes.
Key Responsibilities 1. Growth Strategy & Prioritisation ● Define the growth model: customer segments, offers, positioning, and channel roles ● Build and run a prioritised growth roadmap with a clear experimentation cadence ● Define core metrics and install tight feedback loops between marketing, ops, and revenue 2. Performance Marketing Leadership (Google-first today) ● Own paid acquisition strategy, structure, budgets, testing, and creative direction ● Diagnose and stabilise the driving lessons acquisition engine ● Protect and improve VORT profitability while fixing lessons performance ● Ensure spend is tied to business outcomes (profitability, payback periods, capacity constraints) 3. Funnel, Conversion & Lifecycle Ownership ● Improve end-to-end conversion (landing page → booking → retained customer) ● Strengthen lifecycle systems: email/SMS, reactivation, referrals, and reviews ● Tighten operational handoffs where bookings are manual (follow-up speed, scripts, SOPs, drop-off reduction) 4. Organic Growth + AEO / GEO ● Build an SEO system that scales from Adelaide to multi-city coverage ● Develop a content engine tied to rankings and conversion ● Implement AEO/GEO strategies: structured content, authoritative local pages, FAQs, and AI-search visibility for local services 5. Expansion Readiness ● Define what “ready to expand” means (unit economics, capacity, operational maturity) ● Build a repeatable city-launch framework ● Prepare the growth playbook for national rollout
Requirements
Key Deliverables ● Marketing Ownership Plan: diagnosis, constraints, priorities, and roadmap ● Growth Model & KPI System: funnel map, metric definitions, baselines, targets, dashboards ● Channel Playbooks: paid acquisition standards; funnel & follow-up SOPs; SEO + AEO/GEO plan ● Experiment Backlog: prioritised hypotheses with impact/effort scoring and owners ● Weekly Executive Reporting: insights, decisions, risks, and next actions ● Expansion Playbook: readiness checklist and city-launch template Qualifications and Experience ● Has led growth or marketing for an early-stage or small startup ● Comfortable as the sole or senior-most marketer with full ownership and accountability ● Strategy-driven but able to diagnose paid, funnel, and lifecycle issues hands-on ● Data-led decision-maker with strong communication skills ● Comfortable working directly with technical founders ● Experienced directing specialists and agencies (sets direction and standards; others execute) ● Experience in local services, booking-based businesses, or two-sided marketplaces ● Proven experience scaling from one city to multi-city operations
Benefits
Benefits: ● Flexibility in work hours and location, with a focus on managing energy rather than time. ● Access to online learning platforms and a budget for professional development ● A collaborative, no-silos environment, encouraging learning and growth across teams ● A dynamic social culture with team lunches, social events, and opportunities for creative input ● Health insurance ● Leave Benefits ● Provident Fund ● Gratuity
