Own Gemcult’s US D2C ecommerce revenue, P&L, unit economics, paid acquisition, Shopify conversion, CRM, retention, SEO outcomes, and live-commerce channel. Build the India-to-US live-selling operation across major social and commerce platforms, while hiring and coaching a lean growth team. The role requires hands-on performance marketing, CRO, lifecycle marketing, analytics, and experience with high-value considered purchases. It is based in Mumbai, in-office, with evening US-overlap hours and direct Founder reporting.
Gemcult is a premium fine-jewelry and lab-grown-diamond (LGD) brand selling engagement rings and fine jewelry to the US market, built on independently certified (GIA / GCAL) super-precision-cut diamonds. We're launching now — and looking for one owner to drive the entire D2C ecommerce and growth engine.
Gemcult is backed by an established gem & jewelry manufacturer-exporter, combining startup ownership with the stability and supply chain of a serious operator.
This is a builder-operator role, not an agency-management seat. You'll own the revenue number and build our acquisition channels hands-on — including a first-of-its-kind India-to-US live commerce operation across Facebook Live, eBay Live, Instagram, and TikTok Shop.
Key Responsibilities
- Own the US D2C revenue number, P&L, and unit economics (CAC, LTV, ROAS, contribution margin, AOV, repeat rate)
- Drive performance marketing / paid acquisition across Meta, Google, and social; manage the SEO agency to outcomes
- Build and run the live commerce channel end-to-end — stream calendar, live merchandising, and host team — from zero
- Own Shopify site conversion (CRO) and lifecycle / CRM / retention marketing (email, SMS)
- Build and coach a lean, high-performing growth marketing team
Requirements
- 5–8 years in D2C / ecommerce growth or performance marketing, with a revenue line you've personally owned
- Hands-on across paid media + CRM + CRO — not just managing agencies or dashboards
- Strong command of CAC, LTV, ROAS, contribution margin, and payback; data-fluent (GA4, dashboards)
- Comfort selling high-AOV, considered purchases (jewelry / luxury / diamonds a plus)
- Live commerce, livestream selling, and/or US-market experience a strong plus
- Shopify ecosystem experience preferred
Essentials: Mumbai · in-office · US-overlap (evening) hours · Reports directly to the Founder
On offer: real P&L ownership, equity/ESOP, and the chance to build a greenfield live-commerce channel for a premium international brand.
Skills / Keywords: D2C, Direct-to-Consumer, Ecommerce, Head of Ecommerce, Growth Marketing, Head of Growth, Performance Marketing, Shopify, Meta Ads, Google Ads, Live Commerce, TikTok Shop, CRM, Retention Marketing, CRO, CAC, LTV, ROAS, Jewelry, Lab-Grown Diamonds
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What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
