Lead digital content strategy and editorial execution across websites, podcasts, and video series. Manage editors and writers, oversee editorial calendars and quality control, drive digital transformation, optimize content for SEO and engagement, analyze audience performance, grow traffic, and collaborate with marketing, sales, and design teams to strengthen brand messaging.
The Head of Content/Group Editor will oversee the digital content strategy, development, and execution for our websites, podcast and video series. This role demands a forward-thinking editor who excels in digital content creation across mediums and has a deep understanding of digital traffic growth. The ideal candidate will drive the digital transformation of our publications, ensuring our content is engaging, authoritative, and aligns with the latest industry trends.
Requirements
Key Responsibilities:
Content Strategy and Planning:
- Develop and implement a comprehensive content strategy for websites and video platforms.
- Ensure alignment of content strategy with business goals and audience needs.
- Monitor and analyze industry trends to keep content relevant and forward-thinking.
Editorial Leadership:
- Lead, mentor, and manage a team of editors and writers.
- Foster a collaborative and innovative editorial environment.
- Oversee the editorial calendars, ensuring timely and high-quality content production across mediums.
Digital Transformation:
- Spearhead the shift towards a digital-first content model.
- Implement best practices for SEO, content management, and digital engagement.
- Optimize content for various digital channels, including social media, newsletters, and multimedia formats.
Quality Control and Compliance:
- Maintain high editorial standards across all content.
- Oversee fact-checking and editing processes to ensure accuracy and reliability.
Audience Engagement:
- Develop strategies to grow and engage our audience across digital and social platforms.
- Utilize analytics tools to measure content performance and audience engagement.
- Implement feedback mechanisms to continuously improve content quality.
Collaboration and Networking:
- Work closely with the marketing, sales, and design teams to ensure cohesive brand messaging.
- Build and maintain relationships with industry experts, contributors, and partners.
- Represent the company at industry events, conferences, and media appearances.
Qualifications:
- Bachelor’s degree in journalism, communications, or a related field. Master's degree preferred.
- Minimum of 10 - 12 years of editorial experience, with a significant focus on digital content across mediums.
- Proven track record in growing traffic in B2B and/or niche industry media.
- Strong leadership and team management skills.
- Excellent writing, editing, and proofreading abilities.
- Proficient in content management systems (CMS), SEO best practices, and digital analytics tools.
- Ability to juggle multiple projects and meet tight deadlines.
- Exceptional communication and interpersonal skills.
- Creative thinker with a passion for storytelling and innovation.
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