Growth Marketing Strategy

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized  by leading organizations around the world:

• BrowserStack is Great Place to Work-Certified™ 2020-21

• Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

• Ranked in Forbes Cloud 100 in 2021 - for the second time

• Featured in LinkedIn Top Startups India 2018

Role in a Nutshell
As a Growth Marketing Strategist, you will play a pivotal role in driving the company's product and content strategy to increase organic traffic and align with business objectives. You will lead and mentor a team of content creators, leveraging your expertise in SEO, content marketing, and user experience to create and optimize high-quality content. Your efforts will focus on delivering measurable business outcomes through innovative and data-driven strategies.

Desired Experience

• 6–9 years of experience, preferably in B2B SaaS.
• 3+ years of experience in SEO, content marketing, or a related field.
• Strong understanding of UX principles and the ability to integrate them into content efforts.
• Proven track record of developing long-term content plans and driving measurable outcomes.
• Demonstrated success in managing and mentoring teams.
• Proficiency in using analytics tools (e.g., Google Analytics) for performance tracking.
• Expertise in keyword research and analysis.
• Prior experience in management consulting, growth strategy, or product strategy is a plus.

What will you do

• Strategy Development & Implementation

  • Develop and execute a comprehensive product strategy that aligns with SEO, content, and overarching business goals to drive organic traffic growth.
  • Identify, prioritize, and manage strategic initiatives to enhance product revenue and market share.
  • Collaborate with cross-functional teams to ensure alignment with brand messaging and business priorities.

• Team Leadership & Mentorship

  • Manage and mentor a team of content creators, fostering a culture of creativity, collaboration, and continuous improvement.
  • Set direction and establish clear goals for the SEO and content team.

• Content Optimization & User Experience

  • Conduct ongoing keyword and topic research to identify opportunities for creating and optimizing content.
  • Ensure all content efforts prioritize user experience, considering design, tone, style, and usability.
  • Utilize user research and testing methods to ensure content meets audience needs and expectations.

• Performance Analysis & Market Insights

  • Analyze and track content performance using analytics tools like Google Analytics.
  • Stay updated on industry trends, competitor activities, and market dynamics to refine strategies.
  • Leverage insights to inform long-term content plans and improve content ROI.

• Strategic Execution

  • Lead key projects or workstreams related to the company’s growth and product strategy.
  • Take ownership of strategic initiatives, driving them from conceptualisation to execution and outcome assessment.

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

• Gratuity as per payment of Gratuity Act, 1972

• Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

• Remote-First work environment that allows our people to work from anywhere in India

• Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience