Lead growth analytics by measuring B2B marketing success in an Inbound and Account-Based framework, optimizing marketing impact and pipeline growth through advanced analytics and attribution modeling.
At Atlan, as our Growth Analytics Lead you will play a key role in shaping how we measure B2B marketing success within an Inbound and Account-Based framework. This strategic role is all about using data to drive smarter decisions, optimize marketing impact, and ultimately accelerate pipeline growth through advanced analytics and attribution modeling.
Your Mission at Atlan 🚀
- 🔍 Design and implement robust multi-touch attribution models to accurately measure marketing’s contribution to pipeline and ARR.
- 📊 Develop signal-based scoring frameworks to identify and prioritize high-intent accounts for marketing and BDR teams.
- 🛤️ Create comprehensive journey analytics to uncover conversion drop-offs and optimization opportunities across the buyer’s journey.
- 🎯 Establish data-driven experimentation frameworks to continuously optimize channel performance and budget allocation.
What Makes You a Match for Us? 😍
- ✅ Proven experience in B2B marketing analytics, with expertise in attribution modeling and account-based measurement frameworks.
- ✅ Strong skills in statistical modeling, data visualization, and marketing tech stack architecture.
- ✅ Ability to translate complex data insights into clear, actionable recommendations.
- ✅ Experience with experimental design and A/B testing to drive continuous optimization.
Love solving marketing measurement puzzles? Love turning insights into action? If that sounds like you, we’d love to hear from you!
Top Skills
Analytics
Similar Jobs
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Responsible for data modeling, AI development, and optimizing data processes. Collaborate on digital outcomes and enhance data quality in healthcare solutions.
Top Skills:
Amazon NeptuneAmazon RedshiftApache AirflowApache NifiApache SolrAWSAzureDockerElasticsearchGoogle BigqueryGoogle Cloud PlatformHadoopInformaticaJavaKafkaKubernetesNeo4JPrefectPythonScalaSnowflakeSparkSQLTalend
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
Manage data engineering projects focusing on AI and automation, develop AI models, optimize data pipelines, and lead data architecture efforts.
Top Skills:
Amazon NeptuneAmazon RedshiftApache AirflowApache NifiApache SolrAWSAzureDockerElasticsearchGoogle BigqueryGoogle Cloud PlatformHadoopInformaticaJavaKafkaKubernetesNeo4JPrefectPythonScalaSnowflakeSparkSQLTalend
Cloud • Fintech • Information Technology • Machine Learning • Software • App development • Generative AI
The Staff Data Engineer will enhance the Enterprise Data Platform by designing data models, optimizing ETL processes, and collaborating with teams to ensure effective data-driven decision-making.
Top Skills:
AirflowAWSBigQueryCloud Data FusionEltEmrETLGCPInformaticaLookerMatillionPower BIPythonRdbmsRdsRedshiftSQLSsisTableauTalend
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
