At Tilt (formerly Empower), we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond outdated credit scores, using over 250 real-time financial signals to recognize real potential. Named among the next billion-dollar startups, we're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward.
This role is based in our Bangalore office.
About the role
The Growth Analyst at NIRA will play a pivotal role in driving customer acquisition and optimising business performance through data-driven insights and marketing execution. This role blends deep analytical capability with hands-on campaign management across digital platforms such as Meta, Google, and others. The ideal candidate will use data to guide growth strategy, optimise funnels, and improve key business metrics like CAC and LTV.
Who is NIRA?
NIRA was acquired by Tilt in 2024 and is redefining financial services for India’s mass market, an underserved segment beyond traditional banks and fintechs. After achieving profitability in 2023 and strong product-market fit, we’re entering our next growth phase. This role is key to driving that expansion—scaling acquisition, uncovering insights, and shaping how NIRA grows across Middle India.
About you
Bachelor’s degree in Engineering, Statistics, Economics, or a related quantitative discipline.
2+ years of experience as a Business Analyst, Growth Analyst, or Performance Marketing Manager in a data-driven environment.
Strong SQL proficiency and comfort working with large datasets.
Experience with data visualization tools (e.g., QuickSight, Looker Studio, Power BI).
Hands-on experience running campaigns on Meta Ads Manager and Google Ads (agency or in-house).
Excellent analytical, problem-solving, and quantitative reasoning skills.
Ability to translate data into clear narratives and strategic recommendations.
Familiarity with marketing attribution, funnel metrics, and A/B testing methodologies.
Strong collaboration and communication skills; thrives in a fast-paced, cross-functional startup environment.
Don’t meet every qualification? We care about potential over your past. If you're bringing ambition and drive to what we're building, we want to hear from you.
Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.
Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.
Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)
Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.
We're looking for people who chase excellence and impact. Those who stand behind their work, celebrating the wins and learning from the missteps equally. We foster an environment where every voice is valued and mutual respect is non-negotiable — brilliant jerks need not apply. We're in this together, working to expand access to fair credit and prove that people are incredible. When you join us, it's not just another day at the [virtual] office, you're helping millions of hardworking people reach better financial futures.
You’re pushing ahead in your career? We can get behind that. Join us in building the credit system that people deserve.
