About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About EssenceMediacom: A Leading WPP Media Brand,
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
- Be part of one of the largest digital spending accounts
- Chance to lead client conversations and thinking on biddable media limited not just to search but also covering Facebook and potentially programmatic
- Strong culture of test & learn – if you want to learn the effectiveness of a new tool, a new platform and want to apply the learning, you have to make a strong case for it, and the media team will help enable the test. Once the test is successful, your learnings and recommendations
- Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
- Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative KPI growth strategies
- Utilize strong analytical ability to evaluate digital across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with brand, internal team and other vendor partners
- Evaluate emerging technologies. Provide perspective for adoption where appropriate
- BS/MS degree in marketing or a related field
- Ability to work under pressure and tight deadlines
- Proven working experience in 3-6years in digital marketing – preferably with FMCG, Retail or ecomm.
- Strong analytical skills and data-driven thinking - Intermediate to advanced analytical skills, specifically relating to performance data and metrics
- Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Demonstrable experience leading social media and/or display advertising campaigns
- Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
- Up-to-date with the latest trends and best practices in online marketing and measurement -(DMP, DSP, SSP etc.) – Preferred presentations
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Top Skills
WPP Mumbai, Maharashtra, IND Office
Chhatrapati Shivaji Maharaj International Airport Road, Mumbai, Maharashtra, India, 400099
