Manage client relationships and business development across FMCG, retail, consumer, rural, and lifestyle sectors. Develop and execute experiential campaigns, events, brand activations, launches, rural marketing initiatives, and retail programs. Lead projects from briefing through execution and reporting while managing budgets, timelines, vendors, agencies, and cross-functional teams. Create campaign concepts, oversee stakeholder communication, evaluate performance, and support revenue growth. Extensive travel for on-ground activations and events is required.
Job Description:
Key ResponsibilitiesClient Servicing & Business Development- Build and manage strong relationships with clients across FMCG, Retail, Consumer, Rural and Lifestyle sectors.
- Understand client briefs and translate them into innovative experiential, retail, rural and event-led solutions.
- Identify new business opportunities and contribute to pitching, proposal development and revenue growth.
- Drive end-to-end client communication, ensuring alignment on objectives, timelines, budgets and deliverables.
Experiential & Event Marketing
- Conceptualize and execute on-ground activations, brand experiences, events, launches and consumer engagement campaigns.
- Develop innovative activation ideas that create meaningful consumer interactions and deliver against campaign objectives.
- Manage projects end-to-end—from briefing and planning to execution, post-event reporting and evaluation.
- Work closely with vendors, production partners and internal teams to ensure seamless execution.
Rural & Retail Marketing
- Plan and execute rural marketing initiatives, market activations and consumer engagement programs across relevant markets.
- Leverage regional insights, consumer behaviour and local market dynamics to create effective rural campaigns.
- Drive retail activations, visibility initiatives, in-store experiences and trade engagement programs.
- Develop and implement SOPs, execution frameworks and best practices to ensure consistency and scalability across markets.
Stakeholder & Project Management
- Collaborate with Creative, Strategy, Operations, Production, Analytics and Client Servicing teams to deliver integrated campaigns.
- Manage multiple projects simultaneously while ensuring timely delivery, quality, budgets and client expectations are met.
- Track campaign performance and prepare post-campaign reports, insights and recommendations for clients.
- Manage external agencies, vendors and partners to ensure smooth and cost-effective execution.
- 6–8 years of experience in client servicing, experiential marketing, events, activations, retail marketing or rural marketing.
- Strong understanding of on-ground activations, experiential campaigns, events and retail marketing.
- Hands-on experience in rural markets, regional activations and consumer engagement programs will be an added advantage.
- Strong client management, business development and stakeholder management skills.
- Ability to develop innovative campaign ideas and translate them into executable solutions.
- Excellent communication, presentation, negotiation and project management skills.
- Ability to manage multiple stakeholders, vendors and projects in a fast-paced environment.
- Willingness to travel extensively for on-ground activations and events, as required.
Location:
MumbaiBrand:
PosterscopeTime Type:
Full timeContract Type:
Permanentdentsu Mumbai, Maharashtra, IND Office
Mumbai, India
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