Graphic Designer/Digital Marketing Manager

Position Summary:

The Graphic Designer & Digital Marketing Manager is responsible for creating our company brand guidelines and ensuring Cadwell’s visual identity is consistent and effective across all products, channels and communications, while driving measurable marketing results. This dual role requires a creative visual storyteller with a strong understanding of digital marketing strategies, including social media, email, web content, and paid advertising. The ideal candidate will be responsible for both the conceptualization and execution of visually-compelling digital assets, as well as the strategic planning and analysis of our digital marketing efforts.

Key Duties / Responsibilities:

• Partner with marketing teammates, product managers, software UI/UX designer, IT, support contractors, sales teams, and  regulatory affairs to develop, maintain and support a robust brand guideline.
• Ensure all marketing materials and digital campaigns comply with medical device regulations (e.g., FDA, EU MDR) and industry standards, collaborating with regulatory affairs teams as needed.
• Develop and report a measurement system to capture results of key digital campaigns and inform future marketing efforts.
• Adapt digital marketing campaigns and brand guidelines for international markets, ensuring cultural relevance and compliance with regional regulations.

Graphic design (approx 70%); Design and produce a wide range of digital marketing materials across multiple platforms (web, social, email) that adhere to brand guidelines and maintain consistency in visual style, typography, and color palette across all digital touchpoints.Digital Marketing (approx. 30%):

• Collaborate with content creators to ensure all web content is visually appealing, well-organized, and optimized for digital consumption.
• Implement SEO best practices for website content and digital assets to improve organic search rankings.
• Assist with keyword research, industry trends and competitive analysis.
• Leverage AI tools for personalization and targeting in digital marketing campaigns to enhance engagement with healthcare professionals and optimize lead generation efforts.
• Stay up-to-date with emerging technologies, including AI, and explore how they can be applied to enhance marketing strategies, improve campaign performance, and drive innovation
• Perform other duties as requested, directed, or assigned

 Education / Experience:

• Bachelor’s degree in marketing, graphic design, digital media, communications or related field
• 7+ years of related experience in graphic design and marketing communications required, with a strong portfolio showcasing digital marketing assets and campaign tracking

• Medical device and services marketing experience preferred

Job Knowledge / Requirements:

• Solid understanding of marketing principles, strategies, and methods for showing, promoting and selling products or services in a regulated industry.
• Creativity with strong understanding of design principles, typography, color theory, and layout composition
• Develop, maintain, and evolve brand guidelines and a comprehensive style guide
• Familiarity with medical device regulatory requirements and guidelines for promotional materials, including claims substantiation, labeling compliance, and accurate representation of medical information.
• Familiarity with AI tools and their applications in marketing, such as marketing automation, content creation, predictive analytics, or personalization strategies
• In-depth knowledge of digital marketing platforms and channels (e.g., Facebook Ads Manager, Google Ads, Mailchimp/Constant Contact, SEO tools)
• Familiarity with website content management systems (CMS) and basic HTML/CSS knowledge required; WordPress, Wix
• Experience with marketing project management tools, especially monday.com or similar platforms
• Strong computer and related application skills:
• MS Office and Google Suite
• Adobe Creative Suite: Photoshop, Illustrator, InDesign
• Zoom and Google Meet
• Salesforce
• After Effects or Premiere Pro for video editing/animation is a plus
• Figma experience a plus
• Excellent analytical skills with the ability to interpret data and make data-driven decisions - including the use of Google Analytics 4
• Strong problem-solving and communication skills (both visual and written) with a collaborative approach - able to work cross-functionally 
• Complete work both independently and as an effective member of the team, adapting to changing requirements, deadlines, and priorities as needed
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines
• Must develop knowledge of Cadwell product lines and technology, and standard concepts, practices, and procedures within the medical devices industry

Physical Requirements / Working Conditions:

• General office positions may require some reaching, bending, stooping, squatting, crawling, kneeling, pushing, pulling, lifting and carrying up to 20 pounds, finger dexterity, repetitive motions, standing, walking, sitting, hearing, visual acuity, color vision, and 2-way written/verbal communication. More specific details may be provided as needed or requested.
• Use of computer
• Work outside normal business hours may be required to meet business needs