GN - Song - MT - Brand and Creative Strategy- Jr. Copywriter- Sr Analyst

Job Title - Amazon Connect + Level 9 (Consultant) + Entity (S&C GN)

Management Level: 9-Team Lead/Consultant

Location: Delhi, Mumbai, Bangalore, Gurgaon, Pune, Hyderabad and Chennai

Must-have skills: AWS contact center, Amazon Connect flows, AWS Lambda and Lex bots, Amazon Connect Contact Center

Good to have skills:

Basic knowledge of SEO principles, including keyword research and optimization.

Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads.

Familiarity with social media analytics tools to gauge campaign performance.

Job Summary

Create engaging and persuasive content for various mediums including websites, social media, email campaigns, and ads. Collaborate with creative teams to develop and visualize compelling campaign ideas. Adapt content for different platforms, ensuring consistency and effectiveness, while maintaining brand guidelines and quality standards. Manage multiple projects, meet deadlines, and stay updated on industry trends.

Roles & Responsibilities:

You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of these, you will drive the following:

• Creative Writing: 

• Craft clear, persuasive, and engaging copy for various mediums, including websites, social media, email campaigns, ads, sales literature, POSMs, and more 
• Develop original ideas & concepts aligned with project briefs, brand tone, and target audiences

• Conceptualization: 

• Collaborate with creative directors, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches 
• Work towards creating detailed storyboards and content outlines to visualize concepts before presenting ideas to concerned stakeholders 

• Content Adaptation: 

• Adapt content for different platforms and formats. Ensuring consistency and effectiveness across channels. 
• Localise or tailor message for regional or demography-specific campaigns 

• Editing and Proofreading: 

• Review, refine, and proofread copy to meet quality standards and ensure error-free deliverables 
• Maintain a meticulous eye for detail to uphold brand guidelines in all communications 
   

• Project Collaboration: 

• Work closely with clients to understand project objectives, tone, and messaging requirements 
• Communicate with stakeholders via calls, chat, or email to align on expectations and deliverables 

• Performance Optimization: 

• Conduct research to stay updated on industry trends, competitors, and audience preferences 
• Integrate feedback from clients or stakeholders to improve and iterate on content 

• Time and Project Management: 

• Manage multiple projects simultaneously, ensuring timely delivery of high-quality work 
• Stay flexible and efficient in fast-paced, deadline-driven environments

• Compliance and Standards: 

• Ensure all copy adheres to brand guidelines, legal requirements, and compliance standards 
• Maintain documentation of content workflows, approvals, and project histories 

Bring your best skills forward to excel at the role:

• Writing and Editing Tools 

• Content Management Systems (CMS) 

• SEO Techniques 

• Social Media Platforms 

• Analytics Tools  

Professional & Technical Skills:

Must have skills:

Static and animated content creation

Good to have skills:

• Basic knowledge of SEO principles, including keyword research and optimization.
• Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads.
• Familiarity with social media analytics tools to gauge campaign performance.

Additional Information:

- Opportunity to work on innovative projects. 

- Career growth and leadership exposure.

About Our Company | Accenture

Experience: Minimum 5 year(s) of experience is required

Educational Qualification: Engineering Degree or MBA from a Tier 1 or Tier 2 institute

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

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