Global Marketing & Partnership Director

Reports to: CEO

Employment Type: Full-time

Role Overview
Dealmoon is seeking a visionary, results-oriented Global Marketing & Partnership Director to spearhead our global brand collaboration and merchant network strategy. In this pivotal role, you will drive business growth by establishing high-value partnerships with top-tier global retailers, luxury fashion houses, beauty conglomerates, and cross-border e-commerce platforms.

You will lead a high-performing team to design and execute end-to-end integrated marketing campaigns, secure exclusive deals, and maximize ROI for our partners, ultimately fueling Dealmoon’s revenue and expanding our global footprint.

Core Responsibilities

Strategic Partnership & Global BD:

1. Initiate, negotiate, and maintain direct relationships with top-tier global brands and luxury retailers (e.g., Estée Lauder, Lancôme, SSENSE, Sephora, Nordstrom).
2. Secure high-value, exclusive offers and competitive commission structures for Dealmoon’s audience, particularly during peak shopping seasons (Double 11, Black Friday, Cyber Monday, and Anniversary sales).

Integrated Marketing & Campaign Execution:

1. Develop and execute customized, omni-channel marketing solutions for key accounts, leveraging Dealmoon’s ecosystem (App features, push notifications, social media, WeChat public accounts, and KOL/Influencer network).
2. Monitor, analyze, and optimize campaign performance metrics (including CTR, Conversion Rate, GMV, and ROI) to consistently deliver business growth for merchants and maximize Dealmoon's revenue.

Cross-Border Business Expansion:

1. Act as a strategic consultant to help Western brands successfully penetrate and monetize the global Chinese/Asian consumer market.
2. Facilitate the international expansion of emerging Asian brands seeking to enter the North American and European markets via Dealmoon’s platform

Team Leadership & Cross-Functional Collaboration:

1. Manage, mentor, and scale a high-performing global Business Development and Marketing team across different time zones.
2. Collaborate closely with internal Product, Editorial, Content, and Data Analytics teams to ensure seamless campaign execution and alignment on global business objectives.

Requirements & Qualifications

1. Experience: 5+ years of experience in digital marketing, strategic business development, or affiliate marketing. Prior experience at a major e-commerce platform, cross-border agency, or premier publisher (e.g., Rakuten, Honey, RetailMeNot) is highly preferred.
2. Industry Network: A proven track record and an established network of direct contacts among global retailers, premium beauty/fashion brands, or major digital agencies.
3. Affiliate Expertise: Deep understanding of the affiliate marketing ecosystem and proficiency with major affiliate networks (e.g., Rakuten Advertising, Impact, CJ Affiliate, Awin).
4. Cultural & Market Acumen: Exceptional insight into the consumer psychology, shopping habits, and media consumption of the global Chinese/Asian diaspora, with a strong grasp of social commerce trends.
5. Language Skills: Native fluency in Mandarin Chinese and professional fluency in English are required for effective cross-border communication and executive-level negotiations.
6. Analytical & Resilient: Highly data-driven with strong commercial acumen. Proven ability to thrive under pressure and drive results during high-intensity Q4 peak shopping seasons.