Frontend Engineer

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

1. Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign.  We are the market leaders in Singapore with ~5% market share of all new business incorporations
2. Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
3. FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK.  We have around 500 staff with an intact startup mindset. 

We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years.  Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.  

Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia-Pacific.
Mission

The Frontend / Growth Engineer will lead the development of Sleek’s customer-facing digital experiences and growth-driven microsites.

This role blends frontend engineering, performance optimization, and marketing automation - ensuring that Sleek’s web properties are fast, discoverable, analytics-integrated, and optimized for conversion.

You’ll work closely with Product Design, Growth, and Marketing teams to build SEO-ready, CMS-integrated, and data-informed user interfaces that scale globally.

Launch High-Performance Frontend Experiences

• Deliver Sleek’s MTD landing page and web app frontend, ensuring performance scores above 90 on Lighthouse (Core Web Vitals compliant).
• Develop responsive, accessible, and pixel-perfect UIs in React / Next.js / TailwindCSS aligned with Sleek’s design system.
• Reduce initial page load time and optimize for SEO to improve discovery and user conversion.

Build an SEO and Analytics-Ready Microsite Framework

• Develop a microsite framework for future product verticals with reusable layouts and modular content components.
• Implement schema markup, meta optimization, and structured data to strengthen search visibility.
• Enable the Growth team to launch microsites independently without dev dependencies.

Integrate CMS for Content Autonomy

• Connect a headless CMS (Sanity / Contentful / Strapi) to Sleek’s marketing sites.
• Empower non-technical teams to update content, landing pages, and campaigns autonomously.
• Establish versioning, preview workflows, and rollbacks for content changes.

Implement Analytics, Tracking & A/B Testing Infrastructure

• Deploy and configure Google Tag Manager, GA4, and Mixpanel for complete event tracking.
• Implement A/B testing (Optimizely / VWO) to experiment with messaging, layout, and funnel optimizations.
• Deliver actionable analytics dashboards and ensure event accuracy across web properties.
• Automation Stack - Webhooks
• Bonus Competencies - Marketing Automation,  CRO

Build a Second Marketing Site for a New Product Vertical

• Create and launch a secondary marketing site targeting Sleek’s next business vertical (aligned with the new marketing initiative).
• Ensure brand consistency, SEO optimization, and analytics instrumentation.
• Achieve measurable conversion metrics tied to campaign performance.

• 4–6 years total, with 1–2 years in marketing or growth engineering
• Frontend: React / Next.js / TypeScript - Bonus to have experience with Micro Front Ends (MFE)
• Styling: SCSS - Bonus to have TailwindCSS / Chakra UI
• Unit testing with Jest
• SEO & performance optimization (Lighthouse 90+ scores)
• CMS integration (Sanity / Contentful / Strapi)
• Analytics: Google Tag Manager, GA4
• A/B testing & growth stack setup
• Proven experience shipping SEO friendly , data-driven web applications
• Thrives in startup-like environments: hands-on, detail-oriented, and ownership-driven
• Bonus: Zapier / no-code automation experience

Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:

Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.

Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.

Attention to detail: You’ll be managing multiple, complex workstreams from numerous stakeholders.  It will be important for you to keep track of everything and notice when information is missing or inconsistent.

Excellent listener and clear communicator: We have a variety of nationalities and for many people, English isn’t their first language.  For you to excel, you’ll need to be present in your calls and make sure you properly receive and thoughtfully send messages to others in the business.

Analytical Mindset: You have a keen eye for detail and a methodical approach to dissecting problems. You excel at analysing complex systems and processes to identify weaknesses and inefficiencies, and your ability to evaluate multiple scenarios enables you to devise the best testing strategies. You apply data-driven decisions to enhance testing coverage and performance metrics, ensuring the highest standards of software quality.

Collaboration-Driven: You thrive in a cross-functional team environment, working closely with developers, product managers, and operations teams to ensure alignment on requirements and testing goals. You communicate effectively, advocate for quality throughout the development process, and proactively address potential issues before they arise, fostering a culture of shared responsibility for delivering exceptional software.

Data driven: We are a data rich business with ~15,000 small customers.  Each decision we make can impact many more people than we realise - so it’s critical that we use sound data to support our strategies and review the success of our initiatives.

Can have tough conversations in a positive way: It’s not a matter of if, but when difficult interpersonal situations arise.  Disagreement, conflict and disappointment are a given in a fast moving business where people care about their work.  People that proactively have tough conversations with kindness build empathy, trust and great working relationships. 

Interview Process:

The successful candidate will participate in the below interview stages.

TA Screening:
A ~30 minute chat with a member of the HR Team

Technical Assessment:

A ~90 minute chat that covers frontend, challenging the candidate’s ability to build projects from scratch and adhere to good coding standards.

Case Study:

A ~90 minute chat with the Hiring Manager and/or another member of the team to validate the technical aptitude of the candidate.

Career Deep Dive/Behavioral fit interview

A ~30-45 minute chat with the CTO to validate our desired experience.

Offer + reference calls

We’ll make a non-binding offer verbally or over email, followed by a couple of short phone or video calls with references that you provide to us.

Requirement for background screening

Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.

This may include using external vendors to verify the below:

Your education

Any criminal history

Any political exposure

Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.

Flexibility: You will be required to work from the office at least 2–3 days per week if you are based in Singapore or Australia. For all other hiring locations, the role will be fully remote, with work from home five days a week. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate.

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Additionally, you’ll be able to access our flexi benefits scheme for home office equipment or health and fitness expenditure. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp.  Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.